The act of booking a holiday relies on a number of considerations. Your customers will likely have researched their chosen destination. They’ll know when they want to go, and they have an idea of the holiday type that will cater to their needs. In such a competitive landscape, it’s often cost that is the deciding factor between holiday providers.
Give them the best deal for their needs and they’ll act. Give them out of date deals and you’ll lose them.
The complexity of your industry
Keeping your ads up to date can prove challenging. Deals change. Flights sell out. Accommodation gets booked up. In such a fast-paced environment it’s crucial to keep on top of this.
That’s just the first step. The next is to make sure that all of these changes are reflected in your digital display ads.
To do so is unbelievably time consuming. Not to mention costly.
Feed Ads provide an instant solution which caters to the specific needs of the travel industry.
Keeping your ads always up to date
A feed ad pulls information from an external source and plugs it directly into elements in the design of your digital display ad, updating it in real time. This external source could be the cloud, excel spreadsheets, Google docs, your hard drive or pulled directly from your website.
The important thing to note is that you can build your ads from wherever your data sits. This guarantees ease of use and means there’s no need to spend time converting your data to a specific format. This is what we call agnostic technology.
If your data is a “live feed” this means that your ads will update automatically giving you a hands-off more efficient approach. Productivity gains can be seen by your Creative Designers who can now get back to original creatives rather than cumbersome reformatting. The upheaval of data management will also be taken away from your CMS Managers.
What this means for your customer
Tapping into the power of automation means that your customer will always see an ad that is up to date with an available offer or deal.
Let’s run through an example to illustrate the power of this technology.
Your customer may have been researching a specific destination. They’ve taken their time to look into the suitability for their kids. They have an idea of the specific area they want to stay, and they know the dates that they want to go.
It’s a popular destination. You’re running multiple offers and deals. Hotels and flights are selling out quickly.
You’re retargeting them with tailored messaging based on their search history and intent, and you serve them with an ad designed to convert.
They respond to the ad that speaks to their needs and click through to site.
You now face two distinct scenarios depending on your ability to always keep your ads up to date.
The first is that you haven’t been able to do so, and they were served with an out of date offer. You’ll lose their faith and increase their frustration at a crucial time instantly losing them to a competitor that can get it right – first time..
By tapping into the power of automation and keeping your ads always up to date, this ensures that you keep everything relevant and in-tune with the needs of your customer whilst positively perpetuating yourself as a trusted brand. You’ll keep them happy.
How to take advantage of feeds ads
The first thing to note is that there’s no need to employ an expensive digital agency to do this on your behalf.
You only need to do the work once by uploading your feed to the Fluid Ads Platform. By uploading the entirety of your inventory you can simply filter on a campaign and audience level ensuring you can tailor your campaigns to your different audience segments getting your personalisation spot on.
The information that is shown in the ad can be defined by you through your key campaign messaging as well as the respective URL and image for each ad. Once the work is done in platform, automation will take care of the rest serving your customers with up to date and relevant ads.
If you want to boost the efficiency of your digital display and enhance your online marketing strategy through feed ads contact us today to learn more.
With all that’s going on in the world right now, it’s both a good and bad time to be an ecommerce business. Read our article to see the impact of Coronavirus on eccomerce.
With data being a fundamental role in your digital advertising strategy Fluid Ads looks at the best marketing strategies to get the best out of your data.
Read how we can help you set the right budget and make the right decisions for your marketing campaigns.