Keywords
Capture your target audience when they’re deliberately looking for what you offer with carefully selected keywords. This tactic is great for aiding conversion.
Keywords are agreed words or phrases that your target audience is typing into a search engine or reading in content indicating that they are a person of interest.
In Retail it could be "Brown Shoes Size 9", or in Recruitment it could be "Jobs in Catering in Cardiff". Once a user has joined the audience by searching or reading relevant content, we can then serve ads to them wherever they may visit on the web.
Working with keywords is the ultimate way to target your active audience. From single words through the short phrases, getting into the mind of your prospective clients can help to boost leads. But make sure you do that all important research first. The better you know your target audience, the better chance there is of this working.