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Arval required a campaign that utilised their stock feed to promote their cars to relevant audiences. This involved creating 7 adsets that match specific car body types (like SUV or hatchback) and serving them to relevant audiences that have been searching for related makes and models. We utilised the feed feature within Fluid Ads to pull in the feed every 15 minutes and update the live ads with current stock including car images, pricing and the corresponding link.
Arval are an international vehicle leasing and fleet management company, a fully owned subsidiary of BNP Paribas bank. Catering for business customers of all sizes from small-medium enterprises to global corporates, Arval provide over 1.3m vehicles to the market world wide. They wanted a digital display campaign using their stock feed to promote their cars to relevant audiences.
We built a highly targeted campaign by creating 7 adsets that match specific car body types (SUV, hatchback, saloon etc) and serving them to relevant audiences that have been searching for related makes and models within that body type.
We utilised the dynamic Ad-Feed feature within Fluid Ads to pull in the Arval feed every 15 minutes and update the live ads with current stock, including car images, pricing and the corresponding link.
The Ad-Feed feature enabled us to create multiple variations of ad very quickly, whilst also enabling stock levels to dynamically update in the live campaign.