Geotargeting Overlaid with Keywords Reduces CPA by 50%


We generated a custom audience of cricket superfans, using all relevant keyword searches overlaid with geotargeting, to find the ideal customer profile. Targeting both active and passive digital audiences, the campaign generated registrations at a CPA which was 50% lower than the target.


Founded in 2006, this company is one of the leading global brands in online betting and gambling, with a truly global footprint.
They wanted to target users in India that were cricket fans and had recently been searching for IPL content.

The target was to generate more registrations with a strict CPA.


To find and engage this specific target audience, the Fluid Ads team built a tailored campaign, that utilised keyword targeting overlaid with geotargeting. Working with the client we generated a custom audience featuring all relevant keyword searches and content.


By combining two advanced targeting tactics, we filtered out low quality audiences and ensured advertising was only targeted at highly qualified prospects.

This campaign delivered a CPA 50% lower than the customers target.

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