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Fluid Ads continue to pioneer the use of powerful digital advertising tools to help Recruiters reach their target audiences, building world-class employer Brand Awareness campaigns and positioning businesses as an employer of choice, to attract the top talent.
Our client is a growing start-up company in the recruitment sector, founded in 2020 and serving large clients with up to 200 vacancies per year.
The roles will be prompted via the usual traditional recruitment channels such as job boards, social media, PPC and Display Advertising.
While these traditional recruitment channels are great for users looking for jobs, our client knows that anybody presented with the right opportunity has the potential to switch, so they wanted to find a way to target this kind of passive candidate. A passive prospect being someone not actively looking for a new job but is in a similar role.
Digital display advertising had previously yielded low results, so a highly targeted approach was required to tap into this potential passive audience.
Fluid Ads joined forces to quickly identify passive audiences through Geofencing Advertising. Geofencing technology allows users to draw polygon fences around desired locations which place markers on users that pass through the fence enabling Ads to be served for up to 30 days.
Our client used the Geofencing Ads feature within the Fluid Ads platform to identify locations for particular employers and competitors to deliver highly targeted ad creative around the open job roles.
The Fluid Ads solution provides our client a new USP in the recruitment space in being able to access passive candidate audiences for their clients. Passive audiences allow our client to find users in similar roles resulting in better candidate quality and the opportunity to target Ad creative to entice or poach talent.
This strategy reduced the traditional advertising costs for our client by being less reliant on job boards. Using Geofencing Ads to define hotspot locations, our client is able to find a highly qualified audience to promote roles of which some have seen CTR performance as high as 11%.
The success from the initial trial concluded in our client bringing the Ad creative process and full end-to-end management to Fluid Ads.