Case Studies
The Client
Arval required a campaign that utilised their stock feed to promote their cars to relevant audiences.
The Challenge
Arval are an international vehicle leasing and fleet management company, a fully owned subsidiary of BNP Paribas bank. Catering for business customers of all sizes from small to medium enterprises to global corporates, Arval provide over 1.3m vehicles to the market worldwide. They wanted a digital display campaign using their stock feed to promote their cars to relevant audiences.
The Solution
We built a highly targeted campaign by creating 7 adsets that match specific car body types (SUV, hatchback, saloon etc) and serving them to relevant audiences that have been searching for related makes and models within that body type.We utilised the dynamic Ad-Feed feature within Fluid Ads to pull in the Arval feed every 15 minutes and update the live ads with current stock, including car images, pricing and the corresponding link.
The Result
The Ad-Feed feature enabled us to create multiple variations of ad very quickly, whilst also enabling stock levels to dynamically update in the live campaign.
