Adding a pixel to a website offers numerous benefits. It can not only help ad specialists to monitor how well adverts are performing, but a pixel also enables marketers to retarget visitors to improve conversions.

If you’d like to take advantage of these benefits, but you’re not sure how to add a pixel to your website, here are our guidelines.

At Fluid Ads, we provide clients with a pixel. This gives us the opportunity to view the user journey by tracking them from the adset to your website.

From this simple pixel, we are able to gain insight on the audience that we can utilise to optimise the campaign. In addition to this, the pixel also enables us to find users that have visited certain pages or any page on your site allowing us to retarget them with the most suitable creative.

The Fluid Ads pixel is GDPR compliant as we do not capture or retain any information on the individual. Data is anonymised and no individual is identifiable.

How to Place the Pixel

When we send you the pixel, it should be placed in its entirety, exactly as it is shown below, on your website.

We recommend this to be placed within the header tag of all the pages. This allows us to gather a large pool of users who may visit your website and land on any page.

If placing the pixel on all the pages is not possible, we recommend placing the pixel on the relevant pages of the website.

Different websites work in different ways, so if you’re struggling, please speak to your website developer who should be able to easily place this pixel for you.

Example

The following is the sample pixel. Where it says “client-name” this will be replaced by your company name when we send it to you.

The following sample HTML page shows the position of the pixel in the header (the script highlighted in yellow colour).

When the pixel has been placed, we will be able to start collecting a user pool and start retargeting these users with follow up ads.

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