In a world where digital marketing is competitive and saturates online platforms, it can be difficult to make your charity’s marketing campaigns stand out. Yet a fundraising marketing agency can help your charity raise the funds it needs to make a difference.
It’s important to know what area of digital marketing you want to focus on and that depends largely on where your audience is the most and what budget is available. For those wanting to advance in digital marketing but with extremely low budgets, take a look at whether you could take advantage of Google’s Ad Grants. $10,000 is granted to each qualified not-for-profit you can upskill internal employees to take advantage or use an agency to manage your PPC ads and grow from there.
For others, the age old question of whether to run campaigns in-house with the right tech or use partners to facilitate these initiatives comes up. Both have pros and cons so it comes down to your own business requirements on what is going to complement your business best going forward.
If you’re sure you want to go through the agency route, get a shortlist of agencies together so you can compare. At Fluid Ads we flex our expertise in digital advertising so we’re going to share how a fundraising marketing agency can help your charity today.
According to the most recent Charity Landscape Report, only 41% of charity leaders are adopting online fundraising methods and only 24% report having the knowledge to truly make online fundraising effective, with many feeling the lack of time or skill to implement as the primary reasons for not adopting a digital marketing strategy.
Digital marketing can play a pivotal role for non-profit organisations and charities looking to increase their fundraising efforts. It can increase brand and cause awareness, help with the recruitment of new voluntary workers and reach audiences other methods of marketing simply couldn’t reach.
Whether you’re hoping to increase awareness of a new cause or crisis, recruit new volunteers or are trying to increase donors, Fluid Ads can advise on the most cost effective and efficient marketing methods to reach your goals.
Global expenditure on digital advertising is projected by Zenith to increase from $705 billion in 2021 to $873 billion in 2024. Display advertising refers to the process of advertising your charity via the use of videos or graphics on websites, apps or social media.
A fundraising marketing agency can help you research and target your potential donors to understand better where they commonly are for targeted marketing and with the use of well-researched platforms and social media channels. Real-time, geo-targeted and mood-oriented adverts represent the future of digital advertising, and can all be found through a fundraising marketing agency like Fluid Ads.
Working with a fundraising marketing agency can help you keep your adverts compatible across multiple devices. Display advertising that doesn’t format correctly is responsible for a poor click through rate, with advertising that is correctly formatted resulting in a 40-times greater click through rate.
Native advertising are paid ads that look at home on the app, platform or website it is displaying to. With a fundraising marketing agency like Fluid Ads we can create native advertising that is cross-platform compatible, leveraging potential donors from multiple sources. Our Ad Tag technology adapts easily to the platform and space around it, creating authentic and natural looking ads that appeal to a target audience.
In the past, display advertising was limited to a fixed-display on a social media channel or site. Now, RTB advertising allows advertisers to bid on display advertising in real time. As users are about to watch a particular ad, the publisher will allow the potential advertiser to bid on an advert slot on their site. The highest bidder is awarded that slot, and in an instant users will watch that ad. Think of the adverts you might watch on YouTube or between shows on Netflix. RTB advertising allows you to highlight your charity in real-time.
Fluid Ads offers an Ad Building tool that allows you to easily build multi-channel ad campaigns in minutes rather than days, with the ability to quickly change and update ads in multiple sizes. As a charity, you might not have time to focus on building campaigns, but with Fluid Ad’s Ad Building tool, you can shave hours off your day that can be refocused on strategy and good deeds, rather than building campaigns. The quicker you can get your ads out there, the faster you can reach your potential donors.
Dynamic Ads are an innovative new advertising tool that allow you to match ads to the potential sponsor’s mood. This cutting-edge advertising technique allows you to tune in to the mood of your potential sponsor, showing them the most relevant ad for their needs.
The algorithm factors in:
To name just a few, and you can use this to maximise the click through rate for your particular ad. Fundraising marketing agencies are an investment that will ultimately boost your donations and future sponsors, giving you the time to do more of what makes your charity so successful. You’ll also be able create more successful campaigns that will ultimately save you money for a greater return on investment.
Geofencing is a highly-targeted and granular way of finding sponsors that are local and relevant to your charity. This form of advertising targets potential sponsors that have visited your charity, or even a similar charity in the real world. It allows you to reach individuals aligned with your charity’s cause, and creates real-time targeted advertising opportunities. Geofencing allows you to draw a metaphysical fence around your charity location, a particular event, or another charity, to better identify potential donors that already believe in your charity’s cause.
One of the benefits of working with a fundraising marketing agency is that we can align your ads with detailed reporting, so you can see which campaigns are most effective and actually drive positive action. Fluid Ads offers digital ad reporting so you can see who is engaging with your ads, creating leads into potential new sponsors. Campaigns offer intelligence into user demographics like age, income, sex, location and even their interests. You can not only gain inroads into attracting new donors, but gain insight into a whole new donor-base you never knew existed.
At Fluid Ads, we have a deep insight into charity display advertising. As we have experience as a fundraising marketing agency, we know that natural ads are the only way to engage with customers in an authentic way. We work closely with various charities and are proud of our results, to see a charity achieve a 200% return on investment that they could use to further their donation programme for the Make-A-Wish Foundation makes us all winners.
Let us help you boost the profile of your charity, and use our display advertising tools to create authentic, real-time and geo-targeted ads that ensure you reach the best potential sponsors out there. Book a demo with us for a fifteen minute showcase of what we can do for you, or register today for a free trial of the platform.
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