This advanced location targeting builds your audiences based on their real-world movements, retargeting only those people who have visited the locations you have set, displaying an advert to the consumer on their mobile device.
- Achieve next level relevance & precision
- Place your ad directly in your audience hands
- Reach precise households at local or national scale
- Refine campaigns in real-time
Find and target people in the physical world
Define fences on a map and advertise to anyone who enters those fences, even after they have left the area. It’s like Retargeting, but using physical movements.
Once users pass through the geofenced area in real-time, a digital marker is placed on them – this means you can start advertising, serving them with relevant display ads on whatever device they’re using, such as their smartphone or tablet.
Design your own locations with pinpoint accuracy
With Geofencing Ads you get to design your own location by drawing a digital “fence” around it. The fences can be drawn around whatever you want, here are some examples,
- your locations
- competitor locations
- an event space conference arena
- a sporting stadium
Geofencing advertising is the perfect tactic to target users more directly on mobile devices. As users pass through your fences in real-time, you create custom audiences that match your targeting criteria. You’ve then got a raft of options to engage with these potential customers.
You can boost real-world physical conversions in store or promote your website. Attendees who have been geofenced can be provided with specific messaging, while potential customers who left one of your stores can be enticed back with an offer.
Simply upload addresses or zip codes
Geotargeting Ads gives the opportunity to target audiences that are known to occupy a specific geographic area. You can use a number of targeting methods, based on criteria such as address, zip code, or in line with a specific landmark. You are then able to put a radius around each and adjust them with satellite imagery for pinpoint accuracy.
These addresses could be retail locations, competitor’s locations, or current customer addresses, whoever you want to target is the approach you will take.
The benefits of a geofencing Ads strategy
Focus your marketing spend & hyper-target audiences at a local level. A good example is creating opportunities by targeting just people who are close to your business, driving immediate increase in foot traffic, which can bring substantial benefits to brick-and-mortar retail.
There is no wasted budget on advertising to people who would never travel to your business or don’t have any interest in visiting your business online or offline.
You find customers on the basis of their physical, real-world movements and collect valuable behavioral data.
Pool audiences by interest
Where people visit is a huge indicator of the type of people they are and their persona. To get an idea on how you can apply Geofencing Ads to your business check out our examples of geofenced areas for better targeting:
- A person visiting a conference centre on the day of a digital marketing conference – A person interested in digital marketing
- Someone visiting a car dealership on the weekend – Someone looking to buy a car.
People attending a stadium on the evening of a music concert – People that are music fans
Audiences in a theatre – theatre and art lovers
- Someone visiting your competitors locations – someone ready and looking to buy
Customers that are visiting your locations – a known audience to establish loyalty with
The Tool is Simple and Easy to Use!
It’s time to get ahead with this simple digital solution. No longer will you waste advertising budget on audiences that won’t convert or rely on costly traditional tactics for local campaigns.
Our data shows geofencing campaigns run at five times higher than average click-through rate.