Dynamic Advertising

Dynamic ads allow for a more tailored and personalised experience to engage viewers and increase clickthrough rates.

Your campaigns need to compete in a crowded and competitive online environment, so the more personalised experience you can offer, the more they will resonate with your target audience.

  • Dynamically change your Ad content
  • Creative is driven by data points
  • High-performing campaigns

How does dynamic advertising increase conversions 

Dynamics Ads is the technology behind the use of external sources to generate the right messaging with the most appropriate image for the user. This allows the creatives to match the users thus making the Ad more engaging which increases the CTR. This is a very effective tool for marketing teams and business.

External sources can vary from weather, the time of day, language of the viewer, previous products viewed, world or local events, the user’s search history or changes to their browsing history and even fluctuations in the stock market. With dynamic advertising the data can be used to influence the design, copy and content of the Ad for hyper-relevance.

Dynamic Ads improve experiences

Users love seeing content that is more relevant to their current state. This drives higher engagement and click throughs on your campaigns.

Dynamic Ads is a rules based approach to advertising that automatically outputs a multitude of creative, delivering the one that is most relevant to the user. Examples include:

Car Dealers – Choose digital ads that automatically change to display relevant cars dependent on the weather. Convertibles when it is sunny, SUVs when snowing.

Restaurants – Have a digital Ad that automatically changes to contain the daily meal specials dependent on the day of the week.

Multinational Brands – Automatically change the digital ad to contain the right messaging dependent on the language of the person viewing the ad.

Take the opportunity for your business to engage with multiple audiences with tailored messaging in the moments that matter most to them to increase conversion rates.

The changing mindset throughout the day

A person’s mindset changes multiple times throughout the day e.g. commuting to the office we see information consumed quickly and in bursts. This means you have to work harder to grab their attention, cutting through the noise and their blurry morning mindset to speak to them.

When browsing at lunchtime looking for the perfect gift it’s all about price and deals. When relaxing in the evening we want entertainment, we all have a bit more time on our hands and are more open to brand awareness campaigns.

The same static Ad can’t cater to all the moments an audience will experience and that’s the challenge dynamic Ads solve with evolving images and text

External factors that can impact your audience’s mindset

External factors have their part to play too. Think how getting up on a rainy winter’s day can make someone yearn for a break in the sun, or how ice cream sales shoot up when it’s sunny and sales of hot chocolate rise on a winter’s night. Consider how news of fluctuating house prices can spur a decision to get a property on the market and start looking for a new home.

Whilst we can’t control the weather or the economy, we can control how to display a brand, which promotions to show, and what messaging is in line with these external factors. That’s how to really resonate with an audience in the moments that matter. Reaching the right person, with the right message, at the right time.

What are the benefits of Dynamic Ads

This advertising strategy provides a tailored and personalised experience to the user enhancing campaign performance. It’s efficient and cost-effective and combined with our multi-shape ads there is no need to compete in a crowded and competitive environment your campaigns can enjoy lower CPAs.

Dynamic Ad technology takes an automated and rules-driven approach. Ads are created using our Ad Builder before incorporating key data points. Specific rules are then set up, with Ad variations created in line with these rules.

There is no limit to the combinations that can be created and no need to build ads from scratch every time. Fluid Ads manages all the logic and acquisition of external data.

The creative variations are all driven from just one tag that automatically shows the right creative, to the right person, at the right time. 

Fluid Ads do more 

We have a host of ad solutions to help create beautiful, on-brand Ads and deliver them to the right people. We focus on delivering the full end-to-end digital ad campaign process through four key areas:

  • Building Ads: Use our production team to create beautiful eye-catching ads or create your own with our Ad-builder tools.
  • Targeting Ads: With Contextual, Keyword Search, Geofencing, Geolocation and Retargeting options in platform, your campaigns become more targeted, with less wasted ad impressions. Our managed service capabilities also include social media.
  • Media Buying: Buy the right media space to showcase your ads to precisely the right audience.
  • Reporting: We provide the data, insights and intelligence, so you know which ads are performing the best and where future spend should be allocated.

Our team of digital advertising experts are on hand to support your digital advertising campaigns. Fluid Ads caters to all businesses looking to improve their marketing ROI through better digital advertising performance, chat to the team today to find out more.

Case studies

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Improve Ad Relevancy with Feed Driven Display Ads

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Articles

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