Pro laser tag and spreadsheets
The birth of internet advertising was in 1994, it was the first real accurate way of understanding exactly what was working for your advertising spend. The old quote, “Half my advertising spend is wasted; the trouble is, I don’t know which half” was no longer applicable, and we started to build platforms to show exactly what was working. There was nowhere to hide, and we embraced this transparency.
We started working with huge Media Owners around the globe, helping them sell, create and deliver 100,000’s of ads per month, to deliver value to digital advertisers with smaller budgets.
A natural progression saw us deliver a new platform designed for Super Brands, and we quickly gained a reputation by winning Adtech’s ‘Next Big Thing’ as well as working alongside the data scientists at Unilever and Johnson & Johnson.
We wanted to democratise our learnings, and enable the ‘smarts’ we offer to big brands, to every size of business to reap the benefits.
“We automate & simplify the creative and delivery process to ensure on brand ads are targeted and optimised through omni channel media. That way the right messages are delivered to the right audience with a positive brand story and ROI every time.”
George Dann CEO, Founder