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How to use audience insight to power your digital advertising campaigns

Your audience is the crucial factor to each and every aspect of your digital advertising campaigns. Everything should be built around them.

Before planning any creative, implementing your channel strategy or budgeting your media spend, it’s vital to get to know your customer or prospective persona and develop your approach around their needs.

The first step is to remember that customers don’t think like advertisers, agencies or brands. They don’t see the world in siloed media channels. They change devices, they think differently throughout the day and they expect a consistent brand message across multiple touchpoints.

It’s your job to get to know your customer and give them what they expect and need.

Advanced Insights Reporting
When it comes to your digital display campaigns, traditional ad reporting metrics from ad servers like impressions, clicks and conversions simply aren’t enough.

The key for high performing display campaigns is to dig deep into the demographics that engage with your ads. This gives you an understanding of the audiences that convert and the specific creatives that work time and time again allowing you to optimise your future campaigns for success.

This is what we refer to as a 360 view of your campaigns.

The metrics that matter
The Advanced Insights Reporting capabilities of the Fluid Ads Platform, provides metrics that include:

  • Age
  • Income
  • Interests
  • Gender
  • Demographic
  • Marital Status
  • Device Type
  • Time Breakdown
  • Keyword Breakdown

This business intelligence gives you the tools to understand the engagement and performance around your past digital display campaigns and enables you to futureproof the success of your upcoming campaigns.

You have the data to understand that a type of deal, offer or creative resonates with key audiences in line with detailed variables and factors. This gives you the understanding of where future spend should be allocated, enabling you to truly tailor your campaigns to focus on specific audiences and stop wasting any ad spend.

Through more tailored and relevant digital display campaigns, the higher the click throughs and conversions. More insight gives you the tools to drive performance.

Enhancing your digital strategy
But it also gives you the tools to enhance all aspects of your digital strategy.

By focusing on the above metrics you can build key personas and demographics for each of your products and services.

You know the age, sex and income of your audience. This will impact your messaging, your creative and where you advertise. By understanding the predominant device your audience use, the time breakdown and the keywords that they use to search, you can begin to build a picture of their changing habits, mindset throughout the day and their key interests. That ensures more tailored advertising on the right channels and devices, with relevant messaging for better success.

By getting under the skin of your potential customers, you’re beginning to truly understand them and cater to their exact requirements, something that the modern day consumer demands if you want their business.

This should fuel all of your advertising and consumer communications.

The Fluid Ads B2B reporting feature allows you to see which businesses have viewed or interacted with your ad. This is a vital tool not only for your outreach lead generation, but to build a picture of your most likely type of customer around specific products.

If you want to boost your display advertising and enhance your digital marketing strategy, then contact us today to learn more about our Advanced Insights Reporting.

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