Why Multi-Size and Multi-Shape Ads are a must for your Digital Advertising Strategy

You want your message delivered across multiple formats, but you don’t want to waste your budget on multiple ad creatives or have your design resources spending their time reformatting for multi-size and shape.

Display campaigns can be simple and straightforward, here’s our top tips:

#1 How display ads fit into your digital strategy

Display ads, including banners, are a cost-effective way to showcase your products or services across a huge number of websites that are relevant to your audience. Put simply, your audience will be on these websites and so will you.

Although it’s a passive audience, display drives brand recognition and recall, crucial for growing your customer base. It also ‘fuels’ your lower funnel audiences, retargeting users that have already engaged with your website, and this, as we all know, is one of the most effective tactics to drive conversion.

#2 The size and shape of your display ads

Display ads come in different shapes and sizes, depending on where they are positioned on a webpage, these include MPUs, Leaderboards, Billboards, Full Banners and Wide Scrapers to name just a few.

Different websites will have a choice of available positions, where you can decide to place your ads. You’ll need to think about adjustments in creative approach, as the ad changes in size across different devices, from mobile to laptop.

#3 The best performing ads sizes

According to Google Adsense, the most effective and successful sizes are:

• 728 x 90px – Leaderboard
• 300 x 600px – Half page
• 300 x 250px – Medium Rectangle (MPU)
• 336 x 280px – Large Rectangle

But this will depend on your specific industry. Your niche may demand more visual or more text-focused ads. Certain shapes and sizes may really work for your customers and will encourage them to respond to your ads. Testing will help you find what works, this will form the backbone of your ongoing strategy.

#4 Understanding the performance of your digital display campaigns

Continually testing size & position on the page to learn what performs best for your brand, industry and audience will be the key part of your ongoing strategy.

To make this work within your budget you’ll need a cost-effective solution to create multiple AdSets quickly and easily, with detailed metrics on the performance of each.

#5 Use creative automation tools

Tools like the Fluid Ads’ Ad Builder enable you to build beautiful, feature-rich, HTML5, multi-size and multi-shape ads in minutes; empowering anyone to create your ads, without the need of an expensive creative agency.

Using the Fluid Ads Ad builder, you only have to create your Ad once.

Fluid Ads supports 1000s of ad sizes, so you never have to worry about us fitting into the right space – we also support Facebook!

#6 Buy the right media space to showcase your ads

Our Platform provides a full end-to-end solution for digital display advertising. Once your shapes are created, you can deliver to your chosen websites, channels and publisher sites effortlessly.

Overlaying targeting tactics based on the location of your customers, plus creating feed-ads to update your ads in real time as your product inventory changes, ensures you serve engaging ads to your audience, in the moments that really matter for them.