Latest Article Why Media Agencies need the digital advantage in 2021 read more.

Back to hub

Can marketing survive the GDPR fallout?

B2C marketing can now only take place with the users’ consent. So how can marketing survive the GDPR fallout?

Reports are stating “GDPR is expected to render up to 75% of advertisers’ consumer marketing data obsolete“

Organisations which use email marketing as their sole form of communication have responded quite drastically to GDPR e.g Wetherspoons, Drawbridge and Verve to name a few. So how can marketers target the right audience at the right time without getting tangled up in GDPR and consent opt-ins?
Fluid Ads’ display fills the gap left behind by email and GDPR.

Fluid Ads “Unilever’s Next Big Thing in AdTech 2017” has been described as the complete online campaign delivery platform. It allows you to build stunning display ads and deliver them to specific audiences online, just as with Search Engine Marketing (SEM) and Facebook Ad targeting. But unlike either of these, your audience doesn’t have to be searching or on social to see it, and it can now produce those valuable metrics for greater insight.

Marketers can create parameters* by choosing which site types they display on, which geographic area, or which demographic etc without going near individuals’ identifiable data. Fluid Ads users can select audiences who have already used specified search terms as an adapted way of retargeting.

But what about metrics?

Fluid ads platform can supply incremental insights into audiences, such as demographics, income, keywords, location, interactions and engagement metrics.

Opt-in to booking a demo today and take time out from the GDPR fallout.

May compliance be with you,

Contact us today to speak with one of our Customer Success Team on how to bridge the gap left by email marketing.

*Parameters that filter to a minimum group size of 120, in which no individual user is identifiable and thus outside of GDPR. Our technologies also comply with DNT (Do Not Track requests), in addition, a user can opt out of our various partner technologies using DoubleClick/Google.

Sound interesting?
Book a demo with our customer success team.

Let's have a chat
More from the hub

Article

Why Media Agencies need the digital advantage in 2021

Take a look at the reasons why Media Agencies need to have the digital advantage fin 2021 for continued success.

Guides

How can advertisers prepare for the end of third-party cookies?

As we continue into 2021, advertisers are battling with the question of how they can prepare for the end of third-party cookies. Find out more on what you can do.
.

Article

Fluid Ads is attending MAD//Fest Anywhere and MAD//Fest in 2021

Marketing, advertising and disruptive tech leaders join to fix industry issues at MAD//Fest where Fluid Ads have been shortlisted to pitch.

Article

Increase memberships and sports equipment sales in 2021

See how you can boost bookings for staycations and outdoor activities through digital advertising.