Reports are stating “GDPR is expected to render up to 75% of advertisers’ consumer marketing data obsolete“
Organisations which use email marketing as their sole form of communication have responded quite drastically to GDPR e.g Wetherspoons, Drawbridge and Verve to name a few. So how can marketers target the right audience at the right time without getting tangled up in GDPR and consent opt-ins?
Fluid Ads’ display fills the gap left behind by email and GDPR.
Fluid Ads “Unilever’s Next Big Thing in AdTech 2017” has been described as the complete online campaign delivery platform. It allows you to build stunning display ads and deliver them to specific audiences online, just as with Search Engine Marketing (SEM) and Facebook Ad targeting. But unlike either of these, your audience doesn’t have to be searching or on social to see it, and it can now produce those valuable metrics for greater insight.
Marketers can create parameters* by choosing which site types they display on, which geographic area, or which demographic etc without going near individuals’ identifiable data. Fluid Ads users can select audiences who have already used specified search terms as an adapted way of retargeting.
But what about metrics?
Fluid ads platform can supply incremental insights into audiences, such as demographics, income, keywords, location, interactions and engagement metrics.
Opt-in to booking a demo today and take time out from the GDPR fallout.
May compliance be with you,
Contact us today to speak with one of our Customer Success Team on how to bridge the gap left by email marketing.
*Parameters that filter to a minimum group size of 120, in which no individual user is identifiable and thus outside of GDPR. Our technologies also comply with DNT (Do Not Track requests), in addition, a user can opt out of our various partner technologies using DoubleClick/Google.
Fluid Ads takes a deeper look into all things data privacy for the ad industry on both sides of the Atlantic and how it may effect your digital strategy.
As an agency, what’s your approach to upselling to your existing clients? Do you provide solutions that they need based on strategic insight about their business or simply cross-sell on the existing services and products you offer? It’s surprising how many agencies fall into the latter, selling services because it’s what they do.