Higher Conversions with Retargeting Ads
Retargeting or Remarketing as Google calls it, is the opportunity to win back visitors that didn’t convert the first time and attract them back once they have left your site or abandoned their basket. It’s also the opportunity to capture data on your website visitors and ‘follow’ them around the internet while they view other content or do other things.
The benefit of Retargeting Ads is that you’re giving yourself the chance to stay at the forefront of the consumers minds and engage with users that you know are interested in your product or service and pull them back to your website.
Engage with users that are aware of your brand and focus your ad spend on an already interested audience to increase CTR’s for more sales and better ROI. Visitors might not have been ready to commit at the point of conversion initially, they may have been distracted by any number of scenarios but you have the chance to re-engage and win them back through personalised Retargeting Ads proven to convert as high as 43%.
Targeting an already interested audience means more click-throughs, higher conversions and better ROI for your digital advertising campaigns.
Capture data on your potential customers and use this intelligence to tailor your messaging. Ensure users are retargeted with an ad that is relevant to them and their needs which also progresses them through the buying journey. You know your audience is interested, a tailored ad that is relevant to your visitors will increase your conversions.
Capturing conversions on a second or third website visit
Most of your visitors may not convert on the first visit to your website, in fact it has been statistically proven that 98% of visitors do not convert on their first visit. The data you have is probably already telling you this.
Someone landing on your site, the first time isn’t necessarily going to do too much for your sales but by pulling them back through Retargeting Ads, you give yourself the opportunity to increase brand awareness and their interest, stay ahead of competitors and boost your online conversion points.
Enhancing your digital tactics with Ad Retargeting
Retargeting should form a key part of your digital advertising tactics. By running multiple creatives, you can hook your audience in with a generic set of ads promoting your products or services. Once they have shown interest in the first ad, you can retarget with a more detailed offering to draw them back in, automatically leading them through the sales buying and conversion funnel.
Retargeting Ads in the Fluid Ads platform
With the opportunity to capture data on your potential customers and use this intelligence to tailor messaging so you can retarget users with an Ad that is relevant to them and their needs. You know this audience is interested, a tailored ad will increase your conversions and we can do this two ways:
Retargeting Ad pixel
Fluid Ads “pixel capturing” stores a log of visitors to your site, ensuring that dynamic Retargeting Ads are based on the product viewed or the products that were left abandoned in the basket.
We provide a pixel that is simply placed into the header or footer of one of your website pages. When a user visits that page, this pixel places a cookie which will then track that user for up to 30 days. A pixel has to be placed just the once and can be used across multiple campaigns, multiple times.
Search Retargeting Ads
Search retargeting targets users based on the keywords that they have originally searched for, ensuring that your product, message or deal is super-relevant to a topic that the user has already shown interest in.
Fluid Ads enables you to target previous users and serve them with Retargeting Ads to boost conversions and increase brand awareness.
Fluid Ads can go above and beyond Ad Retargeting campaigns
The Fluid Ads platform is enriched with functionality to help deliver the full end-to-end digital advertising service in three key areas:
- Building Ads – Quickly create beautiful eye-catching ads from scratch or a template
- Targeting Ads – Context, Keyword, Geofencing, Geolocation and Retargeting
- Reporting – Industry leading reporting plus prospecting insights for B2B
With a team of digital advertising experts on hand we provide managed services for businesses requiring more support with their digital advertising.