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Features / Retargeting

Retargeting

The most effective form of digital advertising for ROI

Increase conversions and acquire more customers by Retargeting people who have already been on your site

Increase conversions and acquire more customers by Retargeting people who have already been on your site

Retarget first time visitors or enhance budget spend by focusing on Retargeting to second- or third-time visitors

Retarget first time visitors or enhance budget spend by focusing on Retargeting to second- or third-time visitors

Improve brand recall and awareness with personalised display ads to build your funnel

Improve brand recall and awareness with personalised display ads to build your funnel

Higher Conversions

Retargeting provides the opportunity to engage with users that you know are already interested in your product or service and pull them back to your website. Focus your ad spend on an already interested audience for improvements to click-through-rates, higher conversions, more sales and an increase on your ROI.

Visitors may not have been ready to commit at the point of conversion initially, but you have the chance to re-engage with them and win them back through personalised targeting to improve brand recall and awareness.

Personalization

Capture data on your potential customers and use this intelligence to tailor your messaging. Retarget users with an ad that is relevant to them and their needs so you can progress them through the buying journey. You know your audience is interested; a tailored ad that is relevant to your visitors will increase your conversions.

Fluid Ads provides two ways of re-engaging; Pixel Retargeting for your website to capture visitors and serve dynamic retargeted ads based on the product or products that were left abandoned in the basket. Search Retargeting where you can retarget users based on the keywords that they have originally searched for.

Read more about Retargeting.

70% more likely to convert previous website visitors using retargeting display ads

“Campaigns that took a week now just take an hour.”

Zach Nossell, Digital Media Integration Lead, Woolworths

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