Find and target people in the physical world with Geofencing Ads
Define fences on a map and advertise to anyone who enters those fences even after they have left those areas with Geofencing. It’s like Retargeting, but using physical movements, instead of just digital.
Once users pass through this area in real-time, a digital marker is placed on them and so you can start advertising and serve them with relevant ads on whatever device they’re using such as their smartphone or tablet.
Geofencing is an advanced form of Geotargeting
With Geofencing advertising it drills down to an individual’s proximity to a defined location, you get to design your own location by drawing a digital “fence” around it. The fences can be drawn around whatever you want, such as one of your locations, competitors or an event space during a particular show, conference or sporting event. Attendees that have been geofenced can be provided with specific messaging, while potential customers that left one of your stores can be enticed back with an offer.
This is also the perfect tactic to target users more directly on mobile devices. As users pass through your fences in real time, you can boost real-world physical conversions in store or in location, as opposed to online conversion.
Geotargeting Ads gives the opportunity to target audiences that are known to occupy a specific geographic area. You can use a number of targeting methods, based on criteria such as address, zip code, or in line with a specific landmark – you are then able to put a radius around each.
It’s an ideal digital marketing tactic to reach as many people as possible in that specific location and increase the brand awareness of your advertising campaign across the board. This increases website traffic in the process and your advertising spend will only go towards targeting people within the defined area.
What are the benefits of Geofencing Ads?
Geofencing Ads focus marketing spend on people who are close to your business which can brings substantial benefits to brick-and-mortar and ecommerce websites. There is no wasted budget on advertising to people who would never travel to your business or don’t have any interest in visiting your business online or offline. It’s easy to find customers on the basis of their physical, real-world movements.
Targeting locations to pool audiences by interest
Where people visit is a huge indicator of the type of people they are and their persona. To get an idea on how you can apply Geofencing Ads to your business check out our examples of geofenced areas for better targeting:
- A person visiting a conference centre on the day of a digital marketing conference – A person interested in digital marketing
- Someone visiting a car dealership on the weekend – Someone looking to buy a car.
- People attending a stadium on the evening of a music concert – People that are music fans
- Audiences in a theatre – theatre and art lovers
- Someone visiting your competitors locations – someone ready and looking to buy
- Customers that are visiting your locations – a known audience to establish loyalty with
Easily define areas to find your customers in our Ad platform
To get started with Geofencing Ads, simply upload a CSV of addresses and set the radius to pool around those locations. These addresses could be retail locations, competitor’s locations, or even current customer addresses, whoever you want to target is the approach you will take.
Geofencing advertising and Geotargeting Ads help to engage with the audiences that really matter to your business on a local level. No longer will you waste advertising budget on audiences that won’t convert or rely on costly and ineffective tactics for local campaigns. Local campaigns that are super-targeted, enhance click-throughs and boost conversions in the process.
Geotargeting and Geofencing Ads with Fluid Ads
The Fluid Ads platform has two geolocation technologies to help businesses engage with audiences on a local level using two key practices Geofencing advertising and Geotargeting ads.
These features help businesses find customers in a defined area and serve them with beautifully designed ads. Draw multiple, multi-polygon shapes, on a map – right down to 1 metre accuracy to accurately target car dealerships, restaurants, offices, stadiums, or even bus stops for high-performing campaigns.
The ad platform technology targets areas as small as 1 metre and provides the capability to create conversion zones which can pinpoint how many people visited a specific location then entered the conversion zone.
With this super-targeted tactic you can activate local marketing campaigns on such a granular level that your ads will only engage with the audiences that can make a difference for your business, reducing any wastage from your ad campaign spend and boosting conversions.
Sign up and try the campaign targeting functionality at no cost until you want to send your campaigns live. If you’re looking for more information, download our guide on how Geofencing improves business performance or if you’re looking for support in setting up your Geofencing campaigns contact us for our management services.