Dynamic Ads
Ads as dynamic as your brand
Dynamically changing Ad content
Automatically match your users mood
Improved clickthrough response
Be Dynamic
Dynamics is the use of external sources to generate the right messaging and creative for the user. Allowing the Ad To match the users mood more effectively.
External sources such as weather, time of day, language of viewer and date can be used to influence the design, copy and content of the Ad.
Improved experience
Users love seeing content that is more relevant to their current state. Driving higher engagement and clickthroughs.
It is a rules based approach to advertising, that automatically outputs a multitude of creative, delivering the one that is most relevant to the user.
Examples
Car Dealers – Have an Ad that automatically changes to display relevant cars dependent on weather. Convertibles when it is sunny, SUVs when snowing.
Restaurants – Have an Ad that automatically changes to contain the daily meal specials dependent on the day of the week.
Multinational Brands – Have an Ad that automatically changes its copy to contain the right messaging dependent on the language of the person viewing the ad.
28% The improvement in CTR for weather dynamic Ads
“Campaigns that took a week now just take an hour.”
Zach Nossell, Digital Media Integration Lead, Woolworths
