Increase conversions with Dynamic Advertising
Dynamics Ads is the technology behind the use of external sources to generate the right messaging and image creative for the user viewing them. This allows the Ad to match the users mood more effectively to increase the CTR. This is a very effective tool for marketing teams and business.
External sources can vary from weather, the time of day, language of viewer, previous products viewed, world or local events, the user’s search history or changes to their browsing history and even fluctuations in the stock market. With Dynamic advertising the data can be used to influence the design, copy and content of the Ad for hyper-relevance.
Dynamic Ads improve experiences
Users love seeing content that is more relevant to their current state. This drives higher engagement and click throughs on your campaigns.
Dynamic Ads is a rules based approach to advertising that automatically outputs a multitude of creative, delivering the one that is most relevant to the user. Examples include:
Car Dealers – Choose digital ads that automatically change to display relevant cars dependent on the weather. Convertibles when it is sunny, SUVs when snowing.
Restaurants – Have a digital Ad that automatically changes to contain the daily meal specials dependent on the day of the week.
Multinational Brands –Can use Dynamic Ads to automatically change the digital ad to contain the right messaging dependent on the language of the person viewing the ad.
Take the opportunity for your business to engage with multiple audiences with tailored messaging in the moments that matter most to them to increase conversion rates.
The changing mindset throughout the day
A person’s mindset changes multiple times throughout the day e.g. Commuting to the office we see information consumed quickly and in bursts. This means you have to work harder to grab their attention, cutting through the noise and their blurry morning mindset to speak to them.
When browsing at lunchtime looking for the perfect gift it’s all about price and deals. When relaxing in the evening we want entertainment, we all have a bit more time on our hands and are more open to brand awareness campaigns.
Simply, we can’t cater to all the moments an audience will experience with the same static messaging and the same Ad for effective results and that’s the challenge Dynamic Ads solve with evolving images and text.
External factors that can impact your audience’s mindset
External factors have their part to play too. Think how getting up on a rainy winter’s day can make someone yearn for a break in the sun, or how ice cream sales shoot up when it’s sunny and sales of hot chocolate rise on a winter’s night. Consider how news of fluctuating house prices can spur a decision to get a property on the market and start looking for a new home.
Whilst we can’t control the weather or the economy, we can control how to display a brand, promotions, and messaging in line with these external factors. That’s how to really resonate with an audience in the moments that matter. Reaching the right person, with the right message, at the right time.
What are the benefits of Dynamic Ads
Through dynamic ads and dynamic creative, digital display Ads will change based on specific external factors and data. They will automatically change so that the content of your ad, promotion, or sales message is automatically adapted to be specific to that user in that certain moment.
This strategy of advertising provides a more tailored and personalized experience to the user enhancing campaign performance. It’s efficient and cost-effective and combined with our multi-shape ads there is no need to compete in a crowded and competitive environment your campaigns can enjoy lower CPAs.
Dynamic Ads with Fluid Ads
Dynamic Ad technology from Fluid Ads takes an automated and rules-driven approach. Ads are created using our Ad Builder before incorporating key data points. Specific rules are then set up, with Ad variations created in line with these rules.
There is no limit to the combinations that can be created and no need to build ads from scratch every time. Fluid Ads manages all the logic and acquisition of external data.
The creative variations are all driven from just one tag that automatically shows the right creative, to the right person, at the right time. This is so valuable and important as it means you don’t need to assign a big budget to creative ad production. Your team doesn’t need to mess around tweaking ad variations with multiple small changes and they don’t need to think about multiple tags for your different targeting requirements.
Make your ads resonate with the viewers and optimise user experience along with your CTR and ROI.
Boost your campaigns with dynamic advertising.