Dynamic Ads
Ads as dynamic as your brand
Dynamically changing your Ad content
Automatically match your user's mood for better relevance
See an improved click-through response
Be Dynamic
Dynamics is the use of external sources of information to generate the right messaging and creative design for a user. Allowing the Ad to match the user’s mood more effectively.
External sources such as weather, time of day, language of viewer and date can be used to influence the design, copy and content of the Ad.
Improved experience
Users love seeing content that is more relevant to their current state, that’s what makes them engage more. Better relevance drives higher engagement and click-throughs.
It’s a rules-based approach to advertising, that automatically outputs a multitude of creative, delivering the one that is most relevant to the user.
Examples
Car Dealers – Digital ads that automatically changes to display relevant cars dependent on the weather. Convertibles when it is sunny, SUVs when snowing.
Restaurants – Changes the display ads to automatically contain the daily meal specials dependent on the day of the week.
Multinational Brands –Automatically changes the digital display ads to contain the right messaging dependent on the language of the person viewing the ad.
28% The improvement in CTR for weather dynamic Ads
“Campaigns that took a week now just take an hour.”
Zach Nossell, Digital Media Integration Lead, Woolworths
