What is contextual advertising and how does it work?
Contextual targeting or contextual advertising will place your ad on a website that contains content that is relevant to your ad.
A package holiday provider will have much more success in placing their ads on websites that contain reviews or information relating to specific destinations. An automotive retailer will get much more bang for their buck by showing their ads to users who are viewing the reviews of the latest car models. As a food retailer, you’ll drive better engagement and ultimately conversions by placing your ads next to recipes, as opposed to clothes.
With so much content online and so many websites dedicated to specific niches, contextual advertising works for any business.
Benefits of Contextual Targeting
The user has actively searched for, found and taken their time to view the content on the webpage. Clearly, they are interested in that topic. By showing a related ad, you’re engaging with them when they are interested in your product or service.
A more interested audience means better click-throughs and conversions. It really is that simple.
Contextual Targeting with Fluid Ads
Through our Creative Intelligence Platform you can tap into our Audience Extension capabilities to apply contextual targeting to your display campaigns.
We enable you to display contextual ads using two specific techniques to target audiences:
Both create the opportunity to get in front of your target demographic at a time when they are interested in content relating to your specific category or niche.
Sign up for your complimentary account and try the Ad builder for yourself along with some Campaign functionality. You will only pay when you want to send your campaigns live or take your ad tags away.
Fluid Ads do more than Contextual Ad Targeting
Fluid Ads has a host of ad solutions to help create beautiful, on brand Ads and deliver them to the right people. We focus on delivering the full end-to-end digital ad campaign process through four key areas:
Building Ads – Use our production team for beautiful eye-catching ads or create your own from scratch or a template in our platform
Targeting Ads – With Contextual, Keyword Search, Geofencing, Geolocation and Retargeting options in platform you can target your ads to the right audience. Our managed service capabilities include social media along with all of the above.
Media Buying – We can easily buy the right media space to showcase your ads through a managed service or our ad platform
Reporting – Industry leading reporting plus prospecting insights for B2B
Our team of digital advertising experts are on hand to support your digital advertising campaigns or our self-serve platform allows you to do it yourself. Fluid Ads caters to all businesses looking to improve their marketing ROI and digital advertising performance.