What is contextual advertising and how does it work?
Contextual targeting or contextual advertising will place your ad on a website that contains content that is relevant to your ad.
This offers a brand safe environment while also building affinity with the right consumers.
For example, a package holiday provider will have much more success in placing their ads on websites that contain reviews or information relating to specific destinations. An automotive retailer will get much more bang for their buck by showing their ads to users who are reading the reviews of the latest car models. A food retailer will drive better engagement and conversions by placing ads next to recipes, as opposed to clothes.
With so much content online and so many websites dedicated to specific niches, contextual advertising works for any business.
Benefits of Contextual Targeting
The user has actively searched for, found and taken their time to view the content on the webpage. Clearly, they are interested in that topic. By showing a related ad, you’re engaging with them when they are interested in your product or service.
A more interested audience means better click-throughs and conversions.
A key advantage of contextual placements is that they doesn’t use third-party cookies, instead relying on metadata like keywords and website content. This cookieless targeting option is an important benefit for those marketers worried about third-party cookie deprecation.
Contextual Targeting with Fluid Ads
Through our Creative Intelligence Platform you can tap into our Audience Extension capabilities to apply contextual targeting to your display campaigns.
We enable you to display contextual ads using two specific techniques to target audiences. Both create the opportunity to get in front of your target demographic at a time when they are interested in content relating to your specific category or niche.
Fluid Ads do more than Contextual Ad Targeting
Fluid Ads has a host of ad solutions to help create beautiful, on brand Ads and deliver them to the right people. We focus on delivering the full end-to-end digital ad campaign process through four key areas:
1. Building Ads: Use our production team to create beautiful eye-catching ads or create your own with our Ad-builder tools.
2. Targeting Ads: With Contextual, Keyword Search, Geofencing, Geolocation and Retargeting options in platform, your campaigns become more targeted, with less wasted ad impressions. Our managed service capabilities also include social media.
3. Media Buying: Buy the right media space to showcase your ads to precisely the right audience.
4. Reporting: We provide the data, insights and intelligence, so you know which ads are performing the best and where future spend should be allocated.
Our team of digital advertising experts are on hand to support your digital advertising campaigns. Fluid Ads caters to all businesses looking to improve their marketing ROI through better digital advertising performance.