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Latest updates

Here’s the latest updates from the Fluid Ads tech team

Focal Point Replaces Cropped Images

Wednesday 9 Nov 2022

Our crop function has now been upgraded to Focal Point, which enables you to select the important part of the image that you would like to highlight. Here’s everything you need to know:

Fluid Ads has developed the ‘Focal Point’ feature to allow you to identify the most important part of your image, the part of a picture that draws the eye of a viewer, this helps capture the viewers’ attention. It also ensures this part of the image remains the centre of interest whatever format your advert appears in. Even as the advert dynamically resizes, focal point brings the eye onto the thing you most want your audience to see.
What does this mean for you:-

Creating New AdSets
You can start using this new feature when you build new ads in all of our builders!

Existing AdSets
Live ads will be unaffected. However, if you decide to edit a live advert, you will need to replace any cropped image with your original image and select a focal point. Navigate to the timeline, select the image, click delete, then reselect the original image, select a focal point and save the changes. Remember to check all your ad sizes!

Existing Templates
For templates that have cropped images, you will need to replace these images with the original asset in the image library and select a focal point, follow the instructions above.

QuickBuilder Enhancements

Tuesday 18 Oct 2022

We have had some great feedback on the QuickBuilder that was released earlier in the year. We’ve made some enhancements to this feature to make your experience building ads quicker and smoother.

Template for Complete Artwork

Tuesday 11 Oct 2022

Already have complete artwork ready to go? We’ve added a new template called “Just Images” so you can upload your artwork and no amendments are needed.

G2 Reviews

Friday 15 Jul 2022

We have been awarded High Performer on G2! A big thank you to our users and clients that have provided feedback on G2 which has helped Fluid Ads achieve a “High Performer” status.

Platform Enhancements

Thursday 07 Jul 2022

Major enhancements have taken place behind the scenes to make our Ad solutions even faster and easier to use. Check out the latest improvements.


Thursday 31 Mar 2022

Bypass the time it takes to build ads from scratch or a template with our Quickbuilder. The Quickbuilder empowers users to rapidly create ads all from one easy screen.

New Creative Templates

Tuesday 1 Mar 2022

Check out the latest ad templates published in our library.

Auto Image Optimisation

Wednesday 9 Feb 2022

Once you are happy with your Ad template, our platform will look to automatically optimise the images, making them the correct size ready for delivery.

Supertags Feature

Wednesday 26 Jan 2022

Use our Supertags feature to A/B test your creatives, seeing which gets the better response and tailor the delivery to the higher performing creative.

Geofencing Feature

Tuesday 11 Jan 2022

Set up your Geofence locations simply by uploading a CSV or manually uploading the addresses in platform. This feature now allows your to Geofence your targeted audiences without the necessity of Feeds, making this an even quicker process to getting Ads in front of the relevant audience.

New Templates

Tuesday 30 Nov 2021

Check out the latest ad template published in our library.

Custom Fonts

Wednesday 4 Nov 2021

Take control with our custom fonts feature which has recently been added to the platform.

Template Search Functionality

Wednesday 4 Nov 2021

It can be hard to find what you’re looking for so we have added in a search function to help you find your Ad templates quicker.