Latest Article How to make digital display ads that your customers want to click read more

Latest Events

Fluid Ads are delighted to exhibit at DMEXCO 2019

The team at Fluid Ads are delighted to be exhibiting at DMEXCO 2019. We’ll be on the floor at the EXPO illustrating the unique capabilities of our updated ad builder and tags.

Read more

Article

How to make digital display ads that your customers want to click

How are your current digital display campaigns performing? Is your click-through rate above the industry standard or well below? How many sales are you generating and what’s your current ROI?

Article

How to target your competitor’s audience

For your business to thrive, it’s crucial to retain your current customers and secure new users.
Whilst you probably already deploy tactics such as display advertising, retargeting, email marketing, SEO and PPC to get your business and products out there in the eyes of existing and new users, you may also be looking for tactical solutions to out-perform your competitors.

Article

Why it’s time to get rid of that expensive creative agency

How much is your business spending monthly and annually for your current creative agency? Chances are it will be a significant amount. Are you happy to continue this way with your budget or are you looking for opportunities to reduce your external spend on agencies?

Article

How Media Agencies become the digital partner for clients

We know there is a growing trend towards brands taking marketing in-house so we look at how Media Agencies can become digital partners for clients.

Article

Marketing In-house trend: continue to provide value to your clients

Fluid Ads takes a look at the different ways you can provide additional services to save your clients from feeling the need to move all marketing in-house.

Article

The Impact of ITP 2.1 on your digital advertising Retargeting

Apple launched ITP 2.1 in March 2019, the update affected both first and third-party cookie data, Fluid Ads explores how this affects digital advertising.

Article

The latest developments on data privacy for the ad industry

Fluid Ads takes a deeper look into all things data privacy for the ad industry on both sides of the Atlantic and how it may effect your digital strategy.

Article

How agencies can scale up to provide ongoing value to clients

As an agency, what’s your approach to upselling to your existing clients? Do you provide solutions that they need based on strategic insight about their business or simply cross-sell on the existing services and products you offer? It’s surprising how many agencies fall into the latter, selling services because it’s what they do. 

Article

7 Essential digital advertising techniques for rapid lead generation

Leads are the lifeblood of your business. If your marketing team generates qualified leads in the first place, it makes life much easier for the sales team.

Article

Have your teams creative skills been killed by repetition?

Creative skills killed by repetition? A must read for anyone with designers spending their time manually tweaking and reformatting digital creatives.

Article

2019 Digital Advertising Challenges in the Travel Industry

With increase in tech, customer demands and new players entering the market, new digital advertising challenges in the travel industry are arising.

Article

Plan digital advertising around your customer’s mindset

Plan digital advertising around your customer’s mindset. Tap into how your consumers are feeling at the time so they’re more likely to engage with your ads,

Article

How to create ads that will engage with millennials online

Millennials, including post-millennials, can be a difficult group to engage with online. They’re tech savvy, having grown up with technology, they understand when they’re being targeted by brands, they are careful with their data and are aware of their online value.

Article

Industry Snapshot: Gambling Industry Challenges for 2019

The gambling industry continues to see growth and strong results. In the UK, the gross gaming yield of the British gambling industry is estimated to be around £14 billion, with online gambling thought to account for £4.7 billion. In the US, the relaxing of the 1992 gambling legislation has made sports betting legal throughout the country. Accordingly we’re set to see a $3-£5 billion stake in the sports betting market for the US in the next few years.

Big brands with big banners