In this guide we’ll detail exactly how you can simplify your digital advertising strategy. We’ll illustrate how you can save time, optimize your advertising spend and build digital display ads quickly and easily.
Most importantly, we’ll run through exactly how you can make sure your ads update in real time when any changes are made to your stock. This will make sure you get the right car stock, in front of the right buyer, at the right time.
Your big challenge
Your inventory is constantly changing. It always needs updating. It seems an impossible task to advertise each and every car for all your dealerships when the stock changes every single day.
If you had to produce digital ad creative displaying the correct information in varying shapes and sizes it would be so expensive and not to mention time consuming.
There would also be no guarantee that the product would still be in stock once the creative is published and the customer gets to see it. The price may also have changed.
With Feed Ads with Fluid Ads you’ll never again face this challenge. You can make sure your customer always sees an ad with the correct information. And vitally, it will be in front of the right customer at the right stage of their purchase journey.
What are Feed Ads?
Feed Ads take information from an external source and plug it into specific elements in the digital display ad design.
The upshot of this is that you can keep your messaging – whether product specific or deal specific for example – current without having to constantly make physical changes to your ads.
If a new vehicle comes into the inventory or a new deal is in place, this will automatically change in the ad. It works the same way if a vehicle quickly becomes out of stock.
It’s simple and straightforward
Digital display no longer needs to be challenging. With Feed Ads from Fluid Ads, the templated ads are easy to build, and the feed will connect to wherever you store your information. This can include an excel spreadsheet, Google sheet, and can even be scraped from your website.
There’s no need to employ an expensive digital agency to do it on your behalf.
One person can control all of the digital display activity and spend for all of your dealerships.