This guide details exactly how to simplify your digital advertising strategy.
Most importantly, showing exactly how to make sure Ads update in real time when any changes are made to stock. This will make sure the right car for the right buyer is found and served the Ad at the right time.
Your big challenge
Inventory is constantly changing and it always needs updating. It seems impossible to advertise each and every car for all dealerships when the stock changes every single day. To produce digital ad creative displaying the correct information in varying shapes and sizes is expensive and not to mention time consuming.
There’s also no guarantee that the product is still in stock once the creative is published and the customer gets to see it. The price may also have changed which doesn’t leave a lasting good impression on visitors.
Feed Ads from Fluid Ads eradicates this challenge. The technology makes sure the customer always sees an Ad with the correct information and vitally, it will be in front of the right customer at the right stage of their purchase journey.
What are Feed Ads?
Feed Ads take information from an external source and plug it into specific elements in the digital display ad design.
The benefit keeps messaging whether product specific or deal specific current without having to constantly make physical changes to the Ads.
If a new vehicle comes into the inventory or a new deal is in place, this will automatically change in the ad. It works the same way if a vehicle quickly becomes out of stock. It’s simple and straightforward
Fluid Ads Feed technology makes it easy for dealerships to create Ads from scratch or a template and connect the feed from wherever the information is stored. This can include an excel spreadsheet, Google sheet, and can even be scraped from your website.
There’s no need to employ an expensive digital agency to do it on your behalf. One person can control all of the digital display activity and spend for all of your dealerships.
Dynamic advertising has been around for a while and this is a beginner’s guide to dynamic advertising. As a concept, it’s not new. But, like everything else, the advancement of technologies has seen it become more sophisticated and deliver greater ROI to Advertisers.
Learn more about the different ways you can advertise to people in specific geographic locations and find out which way is most suited to the goals of your marketing campaigns.
Learn about all the different ways you can use mobile marketing to advertise to your target audience.