Latest Guides The essential guide to Retargeting read more.

Back to hub

How to get the right car for the right buyer at the right time with Feed Ads

Learn how to connect digital display advertising to an ever-changing inventory and ensure Ads update in real time.

This guide details exactly how to simplify your digital advertising strategy.

Illustrating how to save time, optimise advertising spend, build digital display ads quickly and easily and get the right car for the right buyer.

Most importantly, showing exactly how to make sure Ads update in real time when any changes are made to stock. This will make sure the right car for the right buyer is found and served the Ad at the right time.

Your big challenge

Inventory is constantly changing and it always needs updating. It seems impossible to advertise each and every car for all dealerships when the stock changes every single day. To produce digital ad creative displaying the correct information in varying shapes and sizes is expensive and not to mention time consuming.

There’s also no guarantee that the product is still in stock once the creative is published and the customer gets to see it. The price may also have changed which doesn’t leave a lasting good impression on visitors.

Feed Ads from Fluid Ads eradicates this challenge. The technology makes sure the customer always sees an Ad with the correct information and vitally, it will be in front of the right customer at the right stage of their purchase journey.

What are Feed Ads?

Feed Ads take information from an external source and plug it into specific elements in the digital display ad design.

The benefit keeps messaging whether product specific or deal specific current without having to constantly make physical changes to the Ads.

If a new vehicle comes into the inventory or a new deal is in place, this will automatically change in the ad. It works the same way if a vehicle quickly becomes out of stock. It’s simple and straightforward

Fluid Ads Feed technology makes it easy for dealerships to create Ads from scratch or a template and connect the feed from wherever the information is stored. This can include an excel spreadsheet, Google sheet, and can even be scraped from your website.

There’s no need to employ an expensive digital agency to do it on your behalf. One person can control all of the digital display activity and spend for all of your dealerships.

Download our guide for your car dealership now

Download our guide for your car dealership now

Download NOW
More from the hub

Guides

The essential guide to Retargeting

Learn how to make Retargeting work for your business and boost your conversion rate. Download the essential guide to Retargeting.

Article

The all-in-one digital ad platform from Fluid Ads

Take a look at why many reasons clients choose Fluid Ads as a digital partner or the one-stop digital ad platform for display activity.

Guides

How to improve store performance with Geolocation

Simple and straightforward, read our guide to see how Geofencing for Retailers can be activated easily to boost footfall in your physical locations.

Article

Best Banner Ad sizes in 2020

Take a look at the best banner ad sizes in 2020. Ensuring you have the best banner sizes for your campaign is critical to performance.