What is campaign targeting?
With Fluid Ads campaigns you have a variety of targeting tactics at your fingertips to make sure your Ads are seen by the right people. These tactics include Keyword Search, Contextual, Geolocation, Geofencing and Retargeting.
What does Keyword Search targeting do?
Keyword Search allows you to display ads to users that have searched for specific keywords which you are bidding on.
What does Context targeting mean?
Contextual targeting is the method of selecting relevant websites or alternative media to display your ads and connect with a relevant audience.
What is Geofencing?
Geofencing allows you to draw fences around locations and deliver ads to anyone who passes through those fenced locations.
What is Geolocation?
Geolocation targets audiences that are known to occupy a specific geographic area. You can use a number of targeting methods, based on criteria such as address, zip code, or in line with a specific landmark – you are then able to put a radius around each
What is Retargeting?
Retargeting, allows you to pool visitors to your website or specific landing pages and target them with creative to come back and convert.