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Features / Retargeting

Retargeting

The most effective form of digital advertising for ROI

Realize higher conversions and acquire more customers by retargeting people who have already been on your site

Realize higher conversions and acquire more customers by retargeting people who have already been on your site

Optimize your budget spend by focusing on retargeting to second or third time visitors

Optimize your budget spend by focusing on retargeting to second or third time visitors

Improve brand recall and awareness with personlized display ads to build your funnel

Improve brand recall and awareness with personlized display ads to build your funnel

Higher Conversions

Give yourself the opportunity to engage with users that you know are already interested in your product or service and pull them back to your website. This gives you the opportunity to focus your ad spend on an already interested audience. This means more click-throughs, higher conversions, more sales and better ROI for your digital display campaigns.

Visitors may not have been ready to commit at the point of conversion initially, yet you have the chance to re-engage with them and win them back through personalized retargeting. Armed with insights you didn’t have before improving brand recall and awareness.

Personalization

Take the chance to capture data on your potential customers and use this intelligence to tailor your messaging, to ensure you retarget users with an ad that is relevant to them and their needs. You know your audience is interested, a tailored ad that is relevant to your visitors will increase your conversions.

Fluid Ads provides two ways of retargeting; Pixel Retargeting for your website to capture visitors and serve dynamic retargeted ads based on the product or products that were left abandoned in the basket. Search Retargeting where you can retarget users based on the keywords that they have originally searched for.

Read more articles about Retargeting

70% more likely to convert previous website visitors using retargeting display ads

“Campaigns that took a week now just take an hour.”

Zach Nossell, Digital Media Integration Lead, Woolworths

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The complete solution, for all your digital display advertising needs.

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