Fluid Ads Retargeting provides the opportunity to win back visitors that didn’t convert the first time and attract them back once they have left your site or abandoned their basket.
Retargeting allows you to capture data on your website visitors and ‘follow’ them around the internet while they view other content or do other things. You’re giving yourself the chance to stay at the forefront of their minds and engage with users that you know are interested in your product or service and pull them back to your website.
They may not have been ready at the point of conversion initially, they may have been distracted by any number of scenarios that required their immediate attention which made them abandon your site; yet you have the chance to re-engage with them and win them back through retargeting.
This gives you the opportunity to focus your ad spend on an already interested audience. That means more click-throughs, higher conversions and better ROI for your digital display campaigns.
Capturing conversions on a second or third visit
Most of your visitors may not convert on the first visit to your website. The data you have is probably already telling you this. Someone landing on your site, the first time isn’t necessarily going to do too much for your sales. But by pulling them back through retargeting, you give yourself the opportunity to increase their interest, stay ahead of competitors and boost your online purchases, customer contact or online submission forms.
Enhancing your digital display tactics with Retargeting
Retargeting should form a key part of your digital display advertising tactics. By running multiple creatives, you can hook your audience in with a generic set of ads promoting your products or services. Once they have shown interest in the first ad, you can retarget with a more detailed offer to draw them back in, automatically leading them through the sales buying and conversion funnel.