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CASE STUDY

Woolworths see a 3900% productivity increase

Client Woolworths

Sector Grocery Retail

Country South Africa

Employees 19,000+

Revenue £3.2 billion

The South African Woolworths business consists of full-line fashion, beauty and home stores, many of which incorporate a premium food retail offering. Stand-alone food stores and “Food Stops” reattached to Engen petrol stations are also located in urban areas. Woolworths operates 217 full-line stores and 421 food stand-alone stores in South Africa and 65 stores throughout the rest of Africa.

The Challenge

Woolworth’s design agency struggled with the demand for online display ads in multiple shapes for thousands of product lines. Requests to resize existing ads created a bottleneck with reformatting existing artwork delaying the start of new design projects. Digital display campaigns proved successful and the marketing team found the budget for more campaigns, however, there was no plan to increase resource within the design to alleviate the pressure of creating and resizing variations for the new campaigns. Woolworths needed a solution to automate and optimise the process of creating multiple versions of ads.

The Solution

Woolworths discovered Fluid Ads, the end to end Creative Management Platform that simplifies the process of building, targeting and reporting on online ads. A platform that empowers marketers to produce compliant programmatic display campaigns that work and provide in-depth insights. Fluid Ad’s Ad Builder feature allows you to create an ad in one shape and instantly reproduces it in various other shapes, removing the repetition of work.

The Result

With minimal training and bespoke on-brand templates loaded into the Fluid Ads’ Ad Builder Tool, Woolworth’s within their first week of sign-up no longer needed to use Photoshop to make and produce Gifs. The design team found they were reducing their workload back to the core conceptualising and original creative work creating new capacity within the team. Woolworths can now create campaigns independently, allowing the business to respond quickly to market forces.

“Campaigns that took a week now just take an hour.”

Zach Nossell, Digital Media Integration Lead, Woolworths

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Client

Woolworths

Sector

Grocery Retail

Country

South Africa

Employees

19,000+

Revenue

£3.2 billion

“Campaigns that took a week now just take an hour.”

Zach Nossell, Digital Media Integration Lead, Woolworths

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