CASE STUDY
Driving CTR 70% Above Industry Standard for Waylands Automotive
As a family-run and owned motor retail group, Waylands Automotive sell brand new or Approved Used Volvo cars across four locations in Oxfordshire, Berkshire, and Wiltshire in the UK. Core company values focus on their customer service, knowledgeable team and value for money.
The Challenge
Waylands Automotive wished to increase the reach of their ads to ensure they could engage with the audiences that matter most to their business. The campaign was to run from 14th February to 15th March with the challenge of reaching local audiences and boosting ad effectiveness.
The Solution
The Fluid Ads platform; a lead to revenue Creative Intelligence Platform that simplifies the process of creating, delivering and reporting on omnichannel ads, provided the foundation for the campaign execution.
Specifically, Waylands Automotive were able to use audience extension to reach their exact local audiences. Targeted ads ensured an increase in the impact of their display activities, making the best use of their budget and increasing brand awareness in those locations and with the people that matter.
The Result
With just a month’s worth of display activity enhanced by the Fluid Ads platform, Waylands Automotive secured a CTR of 70% higher than the industry benchmark as outlined by the Google Display Network.
The campaign secured just under 500k impressions and generated some extremely valuable insights to implement into further display activity. Key insights from the results saw the desktop leaderboard ad size drove the highest CTR whilst a strong call to action yielded the best results indicating the value of display for advertising offers and products.