Latest Article Dynamic Creative Optimisation: How can it benefit you? read more

Back to hub

CASE STUDY

Drako Media Group almost triple CTR with Fluid Ads

Client Drako Media Group and Hyundai Saint Laurent

Sector Automotive

Country Canada

Employees 8+

Revenue

Canadian agency Drako Media Group are experts in location-based mobile marketing, partnering with their clients using their cutting-edge mobile marketing expertise to generate in-store traffic. Their clients range from large national brands to local clients. In this study, Drako Media worked with Hyundai Saint Laurent, a leading Hyundai dealership in Montreal.

The Challenge

 

Hyundai Saint Laurent are running highly efficient sales and marketing operations, continuously striving to improve their results.

 

Hyundai Saint Laurent approached Drako Media Group with a challenge to improve their top of funnel marketing. The goal was to double the number of leads that entered their lead nurture program from their display advertising channels whilst maintaining a fixed budget.

The Solution

 

Drako Media Group decided to use their expertise in location-based mobile marketing combining it with the Fluid Ads solution for inventory based advertising.

 

In a matter of days Fluid Ads connected to the live inventory data feed for new and used vehicles at Hyundai Saint Laurent, set up an ad design fitting the brands profile and had automatically updating dynamic assets ready to be used in the display campaigns Drako Media Group had configured.

 

Drako Media Group actively monitored the performance of the campaigns and, proactively optimised the campaigns, the creatives and the filtered content from the inventory feed to ensure target meeting results.

The Result

 

Drako Media Group using the Fluid Ads technology delivered on the challenge from Hyundai Saint Laurent and doubled the efficiency of their top of funnel marketing keeping a constant budget.

 

The click-through rate of the campaign was doubled and conversions kept at a constant level. All of this was achieved within a startup period of less than one week. The solution for inventory driven advertising is now an integral part of the Hyundai Saint Laurent online advertising delivering new leads on a daily basis.

 

Download the case study

“"It almost tripled the CTR performance helping us to renew this account for 2019"”

Laurent Elkaim, CEO and Co-founder

Looking to improve your business?
Book a demo with our customer success team.

Book a demo

Client

Drako Media Group and Hyundai Saint Laurent

Sector

Automotive

Country

Canada

Employees

8+

Revenue

“"It almost tripled the CTR performance helping us to renew this account for 2019"”

Laurent Elkaim, CEO and Co-founder

More from the hub

Article

Dynamic Creative Optimisation: How can it benefit you?

Dynamic Creative Optimisation is used across the digital marketing world. Read how this technology can benefit your personalisation strategy.

Article

How to compete and make the most of your smaller digital advertising budget

What to do when your advertising budget is cut? Read our 5 top tips on how you can make the most of your smaller digital advertising budget.

Article

What Are Google Dynamic Search Ads?

Dynamic Search Ads capture unique traffic and searches, these searches can potentially lead to expansion opportunities for your brand. Read more

Article

A Guide to Bing, Yahoo & Google Retargeting Ads

Retargeting is also known as remarketing and is a form of advertising that allows you to get in front of a user even after they have left the site. Read more

Big brands with big banners