Country United Kingdom
The client has established itself as one of the most prestigious and popular UK golfing locations, offering one of the best facilities in Europe with a renowned Retail outlet.
The retail outlet is one of the most commended retailers of golf apparel, shoes, golf equipment, and services with an eCommerce offering and brick and mortar stores.
With the knock-on effects of the pandemic, it was important to increase sales in the run up to Christmas and prove a significant return on Digital Advertising spend. The client was in the process of updating their inventory systems and so had concerns around flat-out selling of the products due to issues with stock and order fulfilment.
Being one the busiest times of the year our client wanted minimal involvement in the set-up and operation of the campaign.
The client agreed to run a 2-week campaign in the run up to Christmas managed by Fluid Ads. The campaign was to advertise gift cards, vouchers and custom fit sessions to alleviate any concerns with stock or order fulfilment.
The campaign consisted of 4 compelling Ad Creatives, with each designed ad-set advertising a different type of product. The Display Ad Creatives were combined with Retargeting visitors to our client’s and competitor’s website, Geofencing competitors golf shops and courses within a 3-hour driving radius and using Keyword Search to serve a highly targeted audience.
The campaign was quickly turned around and went live less than a week after the go ahead from the client. After only 6 days the CTR proved significantly higher than the industry standard and the Digital Advertising campaign exceeded our client’s expectations at 500% ROI with still a week remaining in the run up to Christmas.
In depth reporting on the campaign detailed the most successful keywords, number of impressions, best performing Ad shapes, devices and weather and including direct sales from the Display Ad Campaign.
At the end of the campaign Digital advertising ROI hit 1180% with reporting insights showing how and where to improve results further.
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