Fluid Ads’ display fills the gap left behind by email and GDPR.
Fluid Ads “Unilever’s Next Big Thing in AdTech 2017” has been described as the complete online campaign delivery platform. It allows you to build stunning display ads and deliver them to specific audiences online, just as with Search Engine Marketing (SEM) and Facebook Ad targeting. But unlike either of these, your audience doesn’t have to be searching or on social to see it, and it can now produce those valuable metrics for greater insight.
Marketers can create parameters* by choosing which site types they display on, which geographic area, or which demographic etc without going near individuals’ identifiable data. Fluid Ads users can select audiences who have already used specified search terms as an adapted way of retargeting.
But what about metrics?
Fluid ads platform can supply incremental insights into audiences, such as demographics, income, keywords, location, interactions and engagement metrics.
Opt-in to booking a demo today and take time out from the GDPR fallout.
May compliance be with you,
*Parameters that filter to a minimum group size of 120, in which no individual user is identifiable and thus outside of GDPR. Our technologies also comply with DNT (Do Not Track requests), in addition, a user can opt out of our various partner technologies using DoubleClick/Google.