This effort is especially useful in farming efforts in order to introduce yourself within a market and create brand/image awareness. This will also enhance recognition with other types of direct to consumer marketing. This ad type can also be utilized as an overlapping strategy of listing / circle marketing.
The ad offers your image, broker/team logo, a customizable call to action scrolling along with direct contact information. The click link destination could be to any page of your website.
The ads will run within the geographic boundary od the Zip code selected, utilizing Google’s real estate related behavioral model targeting.
Pricing per single ZIP Code:
Trial Level – $2.50 /day
Yields 10,000 impressions with a 30 potential click-through-rate per month*.
Deployment Level – $5.00 /day
Yields 30,000 impressions with a 90 potential click-through-rate per month*.
Growth Level – $10.00 /day
Yields 90,000 impressions with a 270 potential click-through-rate per month*.
Doubleclick (the display advertising part of Google) further breaks down good click through rates according to different types of ads. For example, overall display ad CTR is 0.05%, rich media ad CTR is 0.1% and Facebook Ad CTR ranges from 0.5% to 1.6%.
Understanding what a good click-through-rate is and how to improve it for your business is essential.
See how a well known Aid Agency uses Geofencing Ads to promote their cause to a specific demographic with digital ad campaigns from Fluid Ads.
See how Knauf Insulation increased brand visibility and website traffic with their key audiences using Fluid Ads digital ad campaigns.
For all the information you need to access whether Geofencing Marketing is right for your business, read our comprehensive guide on Geofencing.