This effort is especially useful in farming efforts in order to introduce yourself within a market and create brand/image awareness. This will also enhance recognition with other types of direct to consumer marketing. This ad type can also be utilized as an overlapping strategy of listing / circle marketing.
The ad offers your image, broker/team logo, a customizable call to action scrolling along with direct contact information. The click link destination could be to any page of your website.
The ads will run in a 25-30 mile radius of the ZIP centroid selected, utilizing Google’s real estate related behavioral model targeting.
Pricing per single ZIP Code:
Trial Level – $2.50 /day
Yields 10,000 impressions with a 300 potential click-through-rate per month*.
Deployment Level – $5.00 /day
Yields 40,000 impressions with a 1,200 potential click-through-rate per month*.
Growth Level – $10.00 /day
Yields 120,000 impressions with a 3,600 potential click-through-rate per month*.
Doubleclick (the display advertising part of Google) further breaks down good click through rates according to different types of ads. For example, overall display ad CTR is 0.05%, rich media ad CTR is 0.1% and Facebook Ad CTR ranges from 0.5% to 1.6%.
Understanding what a good click-through-rate is and how to improve it for your business is essential.
Business objectives will always be central to any advertising strategy. As a marketer, you’ll need to understand what the business is trying to achieve, what growth targets are in place, and what success looks like.
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