This effort is especially useful in farming efforts in order to introduce yourself within a market and create brand/image awareness. This will also enhance recognition with other types of direct to consumer marketing. This ad type can also be utilized as an overlapping strategy of listing / circle marketing.
The ad offers your image, broker/team logo, a customizable call to action scrolling along with direct contact information. The click link destination could be to any page of your website.
The ads will run within the geographic boundary od the Zip code selected, utilizing Google’s real estate related behavioral model targeting.
Pricing per single ZIP Code:
Trial Level – $2.50 /day
Yields 10,000 impressions with a 30 potential click-through-rate per month*.
Deployment Level – $5.00 /day
Yields 30,000 impressions with a 90 potential click-through-rate per month*.
Growth Level – $10.00 /day
Yields 90,000 impressions with a 270 potential click-through-rate per month*.
Doubleclick (the display advertising part of Google) further breaks down good click through rates according to different types of ads. For example, overall display ad CTR is 0.05%, rich media ad CTR is 0.1% and Facebook Ad CTR ranges from 0.5% to 1.6%.
Understanding what a good click-through-rate is and how to improve it for your business is essential.
Charity client Wheels for Wishes achieves a 200% ROI with Digital Advertising campaigns from Fluid Ads. Every $1 invested, returned $3.
Digital advertising is a key component to digital marketing and with record numbers of online consumers it’s a must in the marketing mix.
Learn more about Geofencing Ads and how they can be best applied to drive results for your business.