ad:tech Next Big Thing teamed up with Unilever to find exciting marketing and advertising companies and out of 100’s of entries, 15 start-ups were called on to pitch at ad:tech Performance & Innovation, we are delighted that the team at Fluid Ads wowed the panel of judges and won!
Paul Cruise, Sales Director, and Daniel Cohen, Product Director amazed the audience by bravely attempting to break the record, in real-time, for the most number of ads created within five minutes and they impressed everyone by successfully delivering 480 stunning dynamic ads. That’s more than 1 a second!
The judges loved the high-engagement pitch, and could immediately see limitless applications for the Unilever brands, and unanimously declared Fluid Ads the winners!
The Fluid Ads platform allows anyone to create beautiful high-quality HTML5 multi-shape, cross-device ads in minutes using a dynamic structure and working with their unique ad creation platform. Within 5 minutes, Dan created a fully dynamic campaign for Marmite, changing the messaging to suit different days of the week and times of the day and changing imagery to increase relevance. Take a look at the ads that won the event.
George Dann, CEO at Fluid Ads, said “We have been enormously flattered by the progressive brands and Investors who have wanted to work with us in the last couple of months and now this from a brand like Unilever is absolutely top draw – the whole team are buzzing at the prospect of delivering value for them.”
Fluid Ads takes a deeper look into all things data privacy for the ad industry on both sides of the Atlantic and how it may effect your digital strategy.
As an agency, what’s your approach to upselling to your existing clients? Do you provide solutions that they need based on strategic insight about their business or simply cross-sell on the existing services and products you offer? It’s surprising how many agencies fall into the latter, selling services because it’s what they do.