This effort is intended to market your success in marketing within a specific local market. This should be an essential aspect of circle marketing by following along after your For Sale Marketing completes. This ad will also demonstrate your success in marketing to these potential new seller leads by illustrating the last ten homes that you have sold, in the closest proximity to the house you have just sold. This ad type will also significantly add to brand/image recognition for all other post sales marketing.
The ad displays the front image of the last ten listings scrolled by within a 2 second interval ending with a customizable call to action. The broker or team logo, direct contact information and agent image are also included in the ad. The click link destination would be to any page on your website, such as your testimonial page, home valuation page or maybe a seller’s guide. If you do not have an independent site the ad will click through to your Realtor.com profile page.
The ads will run in Geofenced area surrounding the listing address. The add will utilize Google’s real estate related behavioral model targeting.
Pricing per single property:
Deployment Level – $5.00 /day
Yields 40,000 impressions with a 1,200 potential click-through-rate per month*. Ad displayed to persons located within 1km from the centroid of property address.
Growth Level – $10.00 /day
Yields 120,000 impressions with a 3,600 potential click-through-rate per month*. Ad displayed to persons located within 2km from the centroid of property address.
Doubleclick (the display advertising part of Google) further breaks down good click through rates according to different types of ads. For example, overall display ad CTR is 0.05%, rich media ad CTR is 0.1% and Facebook Ad CTR ranges from 0.5% to 1.6%.
Understanding what a good click-through-rate is and how to improve it for your business is essential.
Business objectives will always be central to any advertising strategy. As a marketer, you’ll need to understand what the business is trying to achieve, what growth targets are in place, and what success looks like.
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