This effort is intended to market your specific listing to both interested buyers and to other sellers in that local market. This should be an essential aspect of listing/circle marketing by automatically demonstrating the ability to get the listing in front of a relevant and targeted audience without having to explicitly rely on 3rd party search platforms to broadcast you message and effort.
The ad offers you the front image of the listing, a brief description including price, community, No. beds and No. baths, broker or team logo, and direct contact information. The click link destination would be to the listing page on your website, or your Realtor.com profile page, if you do not have an independent site.
The ad will monitor and add indicators for Open Houses and Price Reductions. These indicators will reside on the add until the end date of the last Open House, or after the 7th day of the Price Reduction.
The ads will run in a Geofenced area** surrounding the listing address. The add will utilize Google’s real estate related behavioral model targeting and local keyword search phrases, such as Schools and Community.
Pricing per single property:
Deployment Level – $5.00 /day
Yields 30,000 impressions with a 900 potential click-through-rate per month*. Ad displayed to persons located within 1km from the centroid of property address.
Growth Level – $10.00 /day
Yields 90,000 impressions with a 2,700 potential click-through-rate per month*. Ad displayed to persons located within 2km from the centroid of property address.
Doubleclick (the display advertising part of Google) further breaks down good click through rates according to different types of ads. For example, overall display ad CTR is 0.05%, rich media ad CTR is 0.1% and Facebook Ad CTR ranges from 0.5% to 1.6%.
Understanding what a good click-through-rate is and how to improve it for your business is essential.
Business objectives will always be central to any advertising strategy. As a marketer, you’ll need to understand what the business is trying to achieve, what growth targets are in place, and what success looks like.
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