Latest Article What’s the impact of Coronavirus on eCommerce? read more

Back to hub

The future of digital display advertising

Technology revolutionises how businesses engage with consumers online.

Driven by demands for personalisation, engaging brand experiences and the need for tailored ads, digital display is very different today.

Here we take a look at the future of digital display with some specific tactical tips to get ahead in your 2020 display activities!

Geotechnology

Geofencing is drawing a “digital fence” around a defined location, this could be your retail store, physical advertising locations, or even competitors’ locations! Serving digital ads when users pass through a fence in real-time includes the benefits of driving footfall in-store, increasing omni-channel customer engagement, and ensuring brands increase conversions by showing ads at the right time, to the right audience.

Geotargeting focuses on a core demographic in a specific geographic area to serve only that audience with cross-device digital display ads. Meaning no budget is wasted.

Dynamic Creative

Dynamic ads use external factors such as weather, time and language to generate messages for specific users, enabling the ad to match their mood more effectively. In-feed solutions are particularly useful to reflect real-time updates to products or services and show the right message at the right time to your audience.

Retargeting

Cart abandonment in eCommerce averages around 80%, use Retargeting to close the gap by showing abandoners a product they have already shown an interest in. You could show a free delivery offer, a product discount or similar products to claw back the customer and increase your conversions!

Revolutionary technology won’t drive results for your business alone. The use of quality creative is fundamental to success. Bringing beautifully-designed, on-brand, powerful digital display ads that cut through the noise online are essential to engage with your users.

Sound interesting?
Book a demo with our customer success team.

Let's have a chat

More from the hub

Article

What’s the impact of Coronavirus on eCommerce?

With all that’s going on in the world right now, it’s both a good and bad time to be an ecommerce business. Read our article to see the impact of Coronavirus on eccomerce.

Article

How to leverage data in your digital advertising strategy

With data being a fundamental role in your digital advertising strategy Fluid Ads looks at the best marketing strategies to get the best out of your data.

Article

Budget tips: how to choose the correct budget for your digital display campaigns

Read how we can help you set the right budget and make the right decisions for your marketing campaigns.

Article

How will 5G impact digital advertising?

Fluid Ads takes a look into the exciting new technology – 5G. With mobile networks heavily advertising the technology do you know how will it impact you?

Big brands with big banners