Driven by demands for personalisation, engaging brand experiences and the need for tailored ads, digital display is very different today.
Here we take a look at the future of digital display with some specific tactical tips to get ahead in your 2020 display activities!
Geofencing is drawing a “digital fence” around a defined location, this could be your retail store, physical advertising locations, or even competitors’ locations! Serving digital ads when users pass through a fence in real-time includes the benefits of driving footfall in-store, increasing omni-channel customer engagement, and ensuring brands increase conversions by showing ads at the right time, to the right audience.
Geotargeting focuses on a core demographic in a specific geographic area to serve only that audience with cross-device digital display ads. Meaning no budget is wasted.
Dynamic ads use external factors such as weather, time and language to generate messages for specific users, enabling the ad to match their mood more effectively. In-feed solutions are particularly useful to reflect real-time updates to products or services and show the right message at the right time to your audience.
Cart abandonment in eCommerce averages around 80%, use Retargeting to close the gap by showing abandoners a product they have already shown an interest in. You could show a free delivery offer, a product discount or similar products to claw back the customer and increase your conversions!
Revolutionary technology won’t drive results for your business alone. The use of quality creative is fundamental to success. Bringing beautifully-designed, on-brand, powerful digital display ads that cut through the noise online are essential to engage with your users.
What to do when your advertising budget is cut? Read our 5 top tips on how you can make the most of your smaller digital advertising budget.
Dynamic Search Ads capture unique traffic and searches, these searches can potentially lead to expansion opportunities for your brand. Read more
Retargeting is also known as remarketing and is a form of advertising that allows you to get in front of a user even after they have left the site. Read more