Latest Article Increase memberships and sports equipment sales in 2021 read more.

Back to hub

The future of digital display advertising

Technology revolutionises how businesses engage with consumers online.

Driven by demands for personalisation, engaging brand experiences and the need for tailored ads, digital display is very different today.

Here we take a look at the future of digital display with some specific tactical tips to get ahead in your 2020 display activities!

Geotechnology

Geofencing is drawing a “digital fence” around a defined location, this could be your retail store, physical advertising locations, or even competitors’ locations! Serving digital ads when users pass through a fence in real-time includes the benefits of driving footfall in-store, increasing omni-channel customer engagement, and ensuring brands increase conversions by showing ads at the right time, to the right audience.

Geotargeting focuses on a core demographic in a specific geographic area to serve only that audience with cross-device digital display ads. Meaning no budget is wasted.

Dynamic Creative

Dynamic ads use external factors such as weather, time and language to generate messages for specific users, enabling the ad to match their mood more effectively. In-feed solutions are particularly useful to reflect real-time updates to products or services and show the right message at the right time to your audience.

Retargeting

Cart abandonment in eCommerce averages around 80%, use Retargeting to close the gap by showing abandoners a product they have already shown an interest in. You could show a free delivery offer, a product discount or similar products to claw back the customer and increase your conversions!

Revolutionary technology won’t drive results for your business alone. The use of quality creative is fundamental to success. Bringing beautifully-designed, on-brand, powerful digital display ads that cut through the noise online are essential to engage with your users.

Sound interesting?
Book a demo with our customer success team.

Let's have a chat
More from the hub

Article

Increase memberships and sports equipment sales in 2021

See how you can boost bookings for staycations and outdoor activities through digital advertising.

Article

How digital advertising boosts eCommerce performance in 2021

With the online opportunity in full abundance we take a look at how digital advertising boosts eCommerce sales performance.

Article

How digital advertising boosts bookings for staycations and outdoor activities

See how you can boost bookings for staycations and outdoor activities through digital advertising.

Article

Digital advertising helps government with Covid-19 messaging

Digital advertising is a fantastic way to focus on targeted audiences and deliver necessary messages from government bodies around Covid-19.