A banner ad, also known as a display ad, is a form of online advertising powered by an ad server. Online ads such as this are injected into promotional space on a webpage which is then shown to all users who loaded that webpage. Much in the same way a billboard ad works with imagery to promote a brand, a digital banner ad works by targeting the right online audiences and enticing users to click their ads and generate sales or drive traffic to another site.
Banner ads are placed on high traffic sites to give them the best chance of generating click-throughs, views, leads or purchases depending on your objectives. Chances are, you have been exposed to banner ads on many websites you have visited and maybe even clicked a few. Banner ads need to be vibrant and eye-catching with an appeal to various users to gain maximum impact, so using an easy banner ad creator is key.
Whether you are looking to manually create banners or automatically generate them, the Fluid Ads platform is exactly what you need to build highly engaging HTML5 banner ads for your website or online business.
Many brands see the benefits in using a banner ad creator to help them design the perfect ad. Sure, you can design an ad yourself, but for those of us who lack the creative flair or need to build multiple ad sizes quickly, the automated function of an ad builder is perfect.
Choose from an extensive template library of pre-designed banner ad templates and adapt them by switching out images, colours and text to suit your business in a matter of minutes.
For those that do have a creative flair and want full control when designing a banner ad, creating ads from scratch is the way to go. Simply upload your own images, choose a call to action and create your ad text. Once you have designed and created your ad, our platform allows you to automatically resize the ad to every banner ad size needed.
To find out more on banner ad sizes, check out our dedicated article on the best ad sizes.
To get started creating ads, create an account with Fluid Ads, log in and begin designing your ads, or have a look through our template library to see if we have anything that suits your needs. The template library is constantly being updated with more designs every week, so make sure you keep an eye out for new ad templates. There is no payment required until you decide to make your ads live.
If you struggle to get to grips with any of the features the platform has to offer, you can book a free demo and one of our digital advertising experts will talk you through every aspect of the platform to ensure your campaigns are as effective as possible.
There are many benefits to using a digital advertising platform to manage every aspect of your digital display advertising campaign. Using a feature rich platform allows marketing teams and business owners to manage every aspect of a display ad campaign from one place.
Ad builders are intuitive software that are proficient at designing striking ads for both experienced ad designers and those starting the digital ad journey. Good ad builder platforms tend to have extensive libraries filled with well-designed ad templates. If brand control is important, ad builders will let you create bespoke ads or ad templates from scratch so you know brand consistency is protected.
The platform enables you to constantly monitor your ad and make tweaks based on feedback and interactions as and when you need to with minimal disruption. You can even create multi-click ads, multi-lingual ads that can target different landing pages or websites as you desire.
Dynamic ads use external factors to dynamically change ad content to generate the right messaging at the right time. External factors include time, weather, users preferred language, search history and stock price movements to name a few. Using data to influence and dynamically change ad design and content allows the ad to match the target audience’s mood and increases the likelihood of improved CTR.
Feed ads or In-feed ads gives marketers the functionality to link product listings and stock levels by bringing in a live data source which is connected to your ads. Feed ads ensure you don’t waste ad budgets advertising products that are out of stock or that have changed price.
Data feed ads gives you the capability to create ads for your entire inventory in minutes and automatically stops advertising products that are out of stock and can dynamically change stock that is relevant to the user.
Knowing where to best place your ad can be tricky; you want to target your ideal customer but finding out their online behaviour to locate them to place your ad isn’t something you can identify in a jiffy. Instead, choosing an ad platform that is adept at marketing and honing down on your niche is likely going to be your best way of reaching the right people at the right time, thanks to an expansive network of websites at their disposal. The Fluid Ads platform has many ways you can target an audience, from age, gender, search history and past online behaviour to name a few.
The Geofencing ads function allows you to target people using their real life movements. Once a location is determined, the feature allows you to draw a geofence on a map. Once people enter the area, they can be targeted for up to 30 days after leaving it. Bookmakers can target sports events with live ads, recruitment companies can target academic institutions, car dealers can target their competitors locations; the possibilities are endless.
Everyone knows that the first visit is unlikely to convert into a sale. In fact, a significant number of users need another visit to make that purchase. An ad platform can allow retargeted ads that evolve to match the user’s behaviours and choices and create a compelling ad that will keep the interest piqued. Your ad will be kept visible and engaging right until the desired action has been achieved and you get your results without being repetitive and invasive.
No one likes to think they are throwing good money away at ads that are underperforming. A comprehensive ad platform will ensure proven results and targeted marketing by placing your banner ad exactly where it needs to be at the right time. Dynamic ad placement requires that you only have your ad on the best possible websites to ensure users click through via ads that show them exactly what they need to see.
If you want to take the guesswork out of your targeted ads, then an ad platform can offer you the power to not only create high performing ads easily but also generate those clicks, leads or sales exactly where you need them.
If users dislike one thing about ads, it is being bombarded by overly intrusive ads that are irrelevant to them. Cast your mind back to the last time you saw a sponsored post on social media and thought how irrelevant it was? It is frustrating to be targeted for things you have no interest in.
A better user experience means that those who see your ads benefit from a tailored experience showing them only things they have deemed to be useful to them. Ad platforms use users’ behaviour online to monitor and tailor the ads based on the types of products they look at, buy or show interest in. This is constantly assessed in real-time, meaning they will only see relevant ads. Your ads are updated to ensure they are relevant. Win-win for both you and them as you see a great CTA conversion for a ROI.
To find out more about how the Fluid Ads digital advertising platform can accommodate all your display advertising requirements, contact one of our customer success managers today.
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