Steve Smith brings with him over 20 years of experience in digital design, with considerable expertise in both user and customer experience He joined the business in August 2018, originally as Head of UX and Design. The move to Head of Product reflects his considerable achievements in that short space of time.
He was previously UX Lead for Auto Trader and has held senior UX and UI Designer positions at The Co-Operative Bank, Experian, Barclays UK, and Fishawak Communications.
He will now lead the product development for Fluid Ads, ensuring that they continue to offer market-leading digital display solutions for brands and advertisers.
The Fluid Ads Creative Intelligence Platform offers an end to end solution for advertisers to manage their display ad campaigns and enhance the performance of their digital marketing.
The platform boasts rich functionality to build HTML5 ads in minutes, target ads to key audiences, format them across multiple devices and platforms, and update them in real time changing the creative to engage directly with the audience. Users of the platform receive intelligent metrics through Advanced Insight Reporting to future proof success or refine their digital display campaigns.
George Dann, CEO of Fluid Ads said: “It was an easy decision to promote Steve to Head of Product. In his short time with us, Steve has matched our values perfectly and shown outstanding leadership and technical skills to keep us at the forefront of creative platform innovations. Everything at Fluid Ads starts with the customer, they are at the heart of everything we develop, and Steve lives and breathes this philosophy every day. He has a broad range of business skills and commercial nous having previously worked in Managing Director roles, and so he is perfectly placed to lead the charge of our product, design and UX/UI to deliver world-class creative advertising technology and keep our customers winning”
Steve added: “Fluids Ads provide truly innovative solutions to their clients. Whether that’s helping advertisers quickly create beautiful, feature-rich HTML5 ads simply, targeting specific customers or integrating into existing systems everything is geared towards the needs of the clients. To be able to lead this customer-first approach to product design is a fantastic opportunity and one I can’t wait to get stuck into.”
Download our top 10 tips to learn how to create the best digital display ads with various techniques to realise higher conversions.
Black Friday and Cyber Monday are well and truly ingrained in the consumer consciousness. Where once consumers felt it was purely an opportunity for businesses to make more money at their expense, now they’re fully bought in.
Are your digital display ads always up-to-date? See how you can save and maximise your budget for current stock with In-Feed Ads.