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Marketing tips for eCommerce websites | Series 10

At Fluid Ads, we understand the challenges that eCommerce retailers face. It’s crucial to approach marketing in the right way to enhance the performance of business.

To help, every week we’re offering 5 new marketing tips to ensure online sellers of all sizes can begin to build high-performing, tailored and personalised marketing strategies that engage with consumers, boost profits and impact bottom line.

We’re into our final week, with tips 46 to 50. Don’t forget to look out for our previous weeks’ marketing tips from throughout the series.

Series 1 / Series 2 / Series 3 / Series 4 / Series 5 / Series 6 / Series 7 / Series 8 / Series 9

46. Write compelling meta descriptions

There are so many things you need to do to from an SEO perspective to make sure that your website is visible in the search engine results pages (SERPs), but how do you improve your click-through rate when you do start to rank?

A key tactic is to create compelling meta descriptions. They need to be well written, descriptive and able to entice users to click through. Spend time crafting them well and it will have the desired effect on your CTR.

47. Consider your marketplace selling strategy

Your eCommerce website is vital for the ongoing success of your business, but that doesn’t mean you should ignore other potential options to reach your customer base.

Marketplaces like Amazon and eBay promise access to millions of consumers and ease of use. If you optimise your listings properly there is the potential to grow your sales on Amazon for example by 320% within 10 minutes of optimisation.

It’s well worth investing your time into your marketplace selling strategy.

48. Upsell, but don’t go in for the hard sell

Your customers want to know about your upcoming product launches, they will be interested in viewing products similar to their purchase histories and will likely appreciate reminders about their wish-lists and abandoned carts.

Put simply, they are happy to re-engage with you and your brand. This creates an essential opportunity to upsell products whether through email campaigns or Retargeting for example. What will quickly turn off your users however will be too much of the hard sell.

Remember to tread carefully.

49. Offer multiple ways to navigate your website and find products

Every consumer is different. That means that users will use multiple ways to navigate your site to find products. It’s crucial that you cater to this need and make it a simple and smooth process.

Some customers know exactly what they want and will type the name of the product in the search bar and just head straight to that product, while others will scroll through your product pages or browse your content to find what they’re looking for.

Simplify things by showcasing new products through ‘Featured Products’ on your homepage and help them find them by cross-selling and upselling in your content, as well as providing personalised recommendations to users. Don’t forget point 48, however.

50. Keep going, but always be flexible and agile

Your business will evolve, your target demographic may change, and your sales will hit peaks and troughs. Essential for the future of your business is to keep going with your advertising and marketing strategy but have the flexibility to change as and when you need to.

This includes continually looking into the data to understand your users such as your sales data, website analytics and campaign reporting; tapping into the best available technology to engage with your users; and always showcasing your brand in the best possible way in every single ad you create.

Learn how Fluid Ads can improve advertising performance for your eCommerce business by getting in touch with us today. We hope you’ve enjoyed our weekly marketing tips and have gained value from them.

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