Ian Baynes brings with him over 20 years of sales, marketing & customer management experience gained in in the automotive, retail, FMCG, publishing, gaming & technology sectors where he has helped large stock- exchange listed, mid-sized and start-up organisations successfully deliver for their shareholders, customers and staff alike.
Ian loves technology that simplifies processes & makes our everyday lives easier. He is a Post Graduate in Marketing a Fellow of the Institute of Sales & Marketing Management and an Associate of the Chartered Institute of Marketing in the United Kingdom.
Ian is responsible for leading the commercial direction of the business and establishing the offering for Fluid Ads in new territories and markets. He is responsible for our marketing, sales & customer success teams globally.
The Fluid Ads Creative Intelligence Platform offers an end to end solution for advertisers to manage their display ad campaigns and enhance the performance of their digital marketing.
The platform boasts rich functionality to build online display ads in minutes, target those ads to key audiences, format them across multiple devices and platforms, and update them in real time changing the creative to engage directly with the audience.
George Dann, CEO of Fluid Ads said: “We are delighted to welcome Ian in as Commercial Director for Fluid Ads. Ian and I have known each other for a few years, and so when the opportunity arose to bring him onboard we had no hesitation. He brings with him a wealth of knowledge and experience leading the commercial arms of global technology businesses. Specifically, he has detailed expertise in multiple global markets, always leading from the front with outstanding professionalism which will be central to our plans to ensure our leading advertising technology remains the partner of choice for smart Brands and Agencies wanting to automate and deliver value from lead to revenue.”
Ian added: “This is a really exciting time to join the business. Fluid Ads continues to push the boundaries of digital display advertising by innovating how brands and businesses plan, activate and get returns through their display advertising. I look forward to helping our customers do more with less and help the FluidAds business launch in new markets. I can’t wait to get started.”
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