At its core, the new website showcases the power of the new Fluid Ads’ digital display Ad builder. Not only do Advertisers have the opportunity to create beautiful HTML5 ads in minutes, the enhanced ad builder now:
The updated Ad builder also delivers an enhanced, easy to use customer Interface, as well as, a number of new features that speed up & simplify the user experience. Specifically, ads can be created using an intuitive drag and drop feature, enhancing the Ad editing process & helping users save lots of time.
The Fluid Ads solution helps brands and advertisers sell more products, faster and in a more responsive way by:
The solution removes any need for the Advertiser to activate their digital display campaigns themselves or employ an agency to activate it on their behalf.
Through the range of managed features, ads are built in minutes, targeted to key audiences, formatted across multiple devices and platforms, and updated in real time allowing the creative to be modified in flight and as audiences engage directly with the Ad. Users of the platform receive intelligent metrics through Advanced Insight Reporting to future proof success or refine their digital display campaigns further.
Potential clients now visiting the site have the opportunity to find answers to their digital marketing queries through the detailed content resources and white papers on site.
George Dann, CEO of Fluid Ads said: “Since winning the Unilever and ad:tech ‘Next Big Thing’ Award for our Creative Intelligence Platform, for what some of the Judges described as being “an unbelievable ad agency disrupter.” We started our journey by giving our customers the chance to easily create beautiful and feature-rich HTML5 ads quickly, we now enable them to execute all elements of their digital display strategy, with pioneering technology and advanced intelligence through the platform. Our new website now truly reflects the power of the platform, outstanding value, and the knowledge and expertise in our innovation to match the needs of our customers. Everyone is talking about Fluid Ads and the way we are positively changing the way that Advertisers use digital display to enhance and power their marketing efforts”
Things can change quickly. A sporting event can turn with one decisive moment. An underdog can come from nowhere to steal the show, or politics can take an unlikely turn.
Your audience is the crucial factor to each and every aspect of your digital advertising campaigns. Everything should be built around them.
The Super Bowl, Wimbledon, The Masters and the FA Cup Final. Huge sporting events require tailored, effective and high performing digital display campaigns.
To get the best value from your digital display advertising you need to cater to the needs of your customer. It’s important to have multiple ad creatives that change in line with the mindset of the user throughout the day and at different stages of their search.