The pioneering digital display technology provider first showcased the product at NADA2019 in San Francisco, wowing attendees with the ease of use and capability to drive customers into dealerships.
With the launch of the new technology, car dealers now have the opportunity to secure extra vehicle sales every month with a small monthly investment, simply by showcasing their stock listed on Autotrader.com in their digital display advertising.
Vehicle dealers continue to face the issues of how to drive footfall into their locations and how to find the most efficient and cost-effective form of advertising to engage with their local customer base. Whilst listing stock and inventory on Autotrader.com has long been an established practice, it relies solely on customers using the website and doesn’t capture users who may be searching for information about specific cars and models elsewhere online.
The Fluid Ads Creative Intelligence Platform now creates the opportunity to engage with this audience online, providing them with up-to-date product information and deals, to drive them in store with the intent to buy.
Dealers simply need to sign up to the Fluid Ads Platform and let the technology do the rest. The Platform automatically scrapes the data from the dealer’s Autotrader.com page collating the information to be included in their ads, such as inventory, prices, logos, photos, contact details and more.
Beautiful, feature-rich, multi-shape, HTML5 ads will be built in minutes through the Fluid Ads ad builder and will automatically update in real-time. This means that any changes to the details on Autotrader.com will instantly be reflected in the ad with no work required from the advertiser.
Crucially the ads will target customers that are in the market to buy, based on their keyword searches, in a radius of 50km around the dealership. A customer’s search history will, therefore, define the ad they see, with there being no need for them to visit Autotrader.com at all.
And with a monthly investment of just $499, Fluid Ads is guaranteeing 150,000 ad views/impressions, 1000 website visits and more customers arriving in store. They predict that this will drive an extra 17 sales every month, based on industry-standard conversion rates.
George Dann, CEO of Fluid Ads said: “We have long understood the challenges faced by the automotive industry, tailoring many of our products to cater to the unique needs of car dealers. We know how their potential customers search for vehicles online and the best way to engage them through digital advertising to pique their interest.
“This coupled with the capability of our platform means that any information these customers see in the digital ads will be relevant to their search history and always up to date. When they come through the doors of the dealership, they know which vehicles are available and are ready to go with purchasing their new car. We were hugely excited to showcase this at NADA and have already begun to roll it out to our clients in the industry.”
To find out more about the capabilities of the Creative Intelligence Platform contact Fluid Ads today.
There’s nothing worse for user experience than clicking on an ad to be told the item is out of stock, no longer available, wrong URL or the price has changed. Not to mention the wastage in advertising budgets.
By connecting your digital display advertising to your ever-changing inventory, you’ll have ads that update in real time and reflect any changes to pricing, product or offers.
You’ve made the decision to bring your marketing in-house and you’ve secured the best possible talent for the business. Now you need to give them access to the right tools to flourish.