fbpx

Latest Case Study Aid Agency uses Geofencing from Fluid Ads to increase Brand Awareness with their key demographic read more.

Back to hub

Fluid Ads is shortlisted twice in the Brand Challenges at MAD//Fest

MAD//Fest is where marketing, advertising and disruptive tech leaders come together to fix industry issues, pitch visionary ideas and hack innovative solutions to brand challenges.

There’s no doubt about it, 2020 and 2021 was different across the marketing and advertising industry. The uncertainty from COVID-19 caused advertisers to change tact and adopt new approaches to engage with an increasingly demanding online consumer, while often facing budget cuts.

Innovation and the right use of technology are and remain important in today’s landscape – two things which we hold close to our hearts at Fluid Ads.

So, as the marketing industry embraces new realities, trends, technology, behaviour, work environments and economic conditions, it’s essential to look forward. The changes made today are what will revolutionise marketing, kickstart growth and help to create a thriving future across the industry.

This is at the heart of the discussion at MAD//Anywhere and the main event MAD//Fest 7-8th July. MAD//Fest Anywhere was a virtual event which brought together global leaders to share strategies, investment priorities, creative visions, emerging tech and innovative solutions to push the industry forward. Forward was the theme of the event.

Fluid Ads were thrilled to have been shortlisted from hundreds of submissions to pitch to AB InBev to address their challenge alongside 5 other businesses. AB InBev were looking for a technology partner that could help boost its D2C channels and acquire customers more efficiently.

As sponsors at MAD//Fest you might have seen us in the Brand Innovation Hall discussing the best digital advertising tactics to drive businesses forward and what the next 12 months holds in store for the industry. Fluid Ads were shortlisted again to pitch at the event to M&S on how they could turn social listening into commercial value.  The Fluid Ads team were delighted to have had been shortlisted twice and demonstrate how digital advertising can be used in a variety of ways to address challenges and create innovative ways of growing performance.

Sound interesting?
Book a demo with our customer success team.

Let's have a chat
More from the hub

Case Study

Aid Agency uses Geofencing from Fluid Ads to increase Brand Awareness with their key demographic

See how a well known Aid Agency uses Geofencing Ads to promote their cause to a specific demographic with digital ad campaigns from Fluid Ads.

Case Study

Knauf increase brand visibility & website traffic with Fluid Ads campaigns

See how Knauf Insulation increased brand visibility and website traffic with their key audiences using Fluid Ads digital ad campaigns.

Article

Complete Guide to Geofencing Marketing

For all the information you need to access whether Geofencing Marketing is right for your business, read our comprehensive guide on Geofencing.

Article

Complete guide to marketing for non-profit organisations

Check out our guide to marketing for non-profit organisations. This is a must read for those charities challenged to do more with less.