Fluid Ads is shortlisted twice in the Brand Challenges at MAD//Fest

There’s no doubt about it, 2020 and 2021 was different across the marketing and advertising industry. The uncertainty from COVID-19 caused advertisers to change tact and adopt new approaches to engage with an increasingly demanding online consumer, while often facing budget cuts.

Innovation and the right use of technology are and remain important in today’s landscape – two things which we hold close to our hearts at Fluid Ads.

So, as the marketing industry embraces new realities, trends, technology, behaviour, work environments and economic conditions, it’s essential to look forward. The changes made today are what will revolutionise marketing, kickstart growth and help to create a thriving future across the industry.

This is at the heart of the discussion at MAD//Anywhere and the main event MAD//Fest 7-8th July. MAD//Fest Anywhere was a virtual event which brought together global leaders to share strategies, investment priorities, creative visions, emerging tech and innovative solutions to push the industry forward. Forward was the theme of the event.

Fluid Ads were thrilled to have been shortlisted from hundreds of submissions to pitch to AB InBev to address their challenge alongside 5 other businesses. AB InBev were looking for a technology partner that could help boost its D2C channels and acquire customers more efficiently.

As sponsors at MAD//Fest you might have seen us in the Brand Innovation Hall discussing the best digital advertising tactics to drive businesses forward and what the next 12 months holds in store for the industry. Fluid Ads were shortlisted again to pitch at the event to M&S on how they could turn social listening into commercial value.  The Fluid Ads team were delighted to have had been shortlisted twice and demonstrate how digital advertising can be used in a variety of ways to address challenges and create innovative ways of growing performance.