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Fluid Ads platform offers programmatic media buying capabilities

Marketers can now programmatically buy media through the Fluid Ads platform.

As an innovative digital advertising platform for marketers, Fluid Ads provides end- to-end digital display campaign management

Further development of the Platform now provides the capability to programmatically purchase media to ensure digital display campaigns go live, all from one place.

Once users have created their unique digital display ads through the Ad Builder, they can define a total budget, put in place monthly or daily spend, and select a campaign duration, before choosing their preferred targeting options (including context, keyword targeting, Geofencing and Geolocation) and assigning a relevant ad. The Fluid Ads platform brings simplicity to the media buying process.

The increased capabilities of the Fluid Ads platform now extends to targeting, with updated Geofencing technology in-platform to enable users to pinpoint targeting to a single building in a precise location.

John Robinson, Managing Director from Fluid Ads said: “The goal of our platform has always been to offer marketers a single solution for all of their digital display needs. While the likes of our Ad Builder, Feed Ads and Product Retargeting offered market-leading solutions, we felt the next logical step was to include media buying.

“Our users now have the capability to build their ads, select their targeting, and purchase media all in one platform. They never have to leave the platform to get their campaigns live. Our supercharged reporting also provides business intelligence to enhance the success of their upcoming campaigns.”

Fluid Ads now provides a one-stop shop for marketers to create, deliver, purchase media, and report on all campaigns. It’s the go-to platform for marketers looking to compete, challenge the status quo and secure campaign performance.

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