DMEXCO is the meeting place and community for key players in digital business, marketing and innovation and this year’s event didn’t disappoint.
Some of the sharpest minds in the industry took to the stage to present the latest innovations in martech and AI, to illustrate how to enhance efficiencies, and ensure marketing teams are high performing; as well as detailing strategic opportunities for brands, amongst other talks, seminars and presentations.
The level of insight and knowledge on display is what continues to push the industry forward.
Our team was in place, exhibiting on the floor at the heart of the Future Park. This was a new space at this year’s Expo which was dedicated to the future of the industry.
We were delighted to be able to showcase our platform and what it means for the future of digital display advertising.
Our specialist team was on hand to guide attendees through our platform illustrating exactly how it can become a complete solution for all the requirements of digital display advertising. Showcasing the capability to build high-performing digital display ads at scale, efficiently and cost-effectively. We highlighted the simplicity and intuitiveness of our ad builder meaning that anyone will be able to build display ads, whether they are expert designers or simply beginners.
Crucially, we were able to showcase the level of campaign performance our existing clients are already enjoying.
The theme of this year’s event was “Trust in You”, with sessions through the two days focussing on brand value, impact and sustainability.
We are able to join the conversation by illustrating key features of our platform including our capabilities around geotargeting and retargeting, as well as the power of our ad builder.
This helps our clients to futureproof the success and effectiveness of their digital advertising campaigns; something that is critical in today’s consumer-driven marketplace.
Book a demo of our ad builder and the other features of our platform.
If you were unable to attend the event, we’ll be focusing on much of the discussions and insights provided in our upcoming posts, illustrating how it impacts our thinking and the innovations of the Fluid Ads solution.
Business objectives will always be central to any advertising strategy. As a marketer, you’ll need to understand what the business is trying to achieve, what growth targets are in place, and what success looks like.
As many as seven out of 10 website users will leave products abandoned in their shopping cart. That means that 70% of your potential sales are being lost at the final stage. While cart abandonment is something that every online retailer will face, increasingly so around Black Friday and Cyber Monday, there are a number […]
The media landscape is constantly evolving and changing, meaning media agencies have to follow suit. Those that remain rigid and inflexible will struggle in 2020. Agencies that innovate their current operation and evolve in line with client needs and requirements will find their place in the new landscape. We explore some of the biggest challenges […]