Latest Article Fluid Ads, thrilled to launch a New Website and Online Presence read more

Back to hub

Can marketing survive the GDPR fallout?

B2C marketing can now only take place with the users’ consent. So how can marketing survive the GDPR fallout?

Reports are stating “GDPR is expected to render up to 75% of advertisers’ consumer marketing data obsolete“

Organisations which use email marketing as their sole form of communication have responded quite drastically to GDPR e.g Wetherspoons, Drawbridge and Verve to name a few. So how can marketers target the right audience at the right time without getting tangled up in GDPR and consent opt-ins?
Fluid Ads’ display fills the gap left behind by email and GDPR.

Fluid Ads “Unilever’s Next Big Thing in AdTech 2017” has been described as the complete online campaign delivery platform. It allows you to build stunning display ads and deliver them to specific audiences online, just as with Search Engine Marketing (SEM) and Facebook Ad targeting. But unlike either of these, your audience doesn’t have to be searching or on social to see it, and it can now produce those valuable metrics for greater insight.

Marketers can create parameters* by choosing which site types they display on, which geographic area, or which demographic etc without going near individuals’ identifiable data. Fluid Ads users can select audiences who have already used specified search terms as an adapted way of retargeting.

But what about metrics?

Fluid ads platform can supply incremental insights into audiences, such as demographics, income, keywords, location, interactions and engagement metrics.

Opt-in to booking a demo today and take time out from the GDPR fallout.

May compliance be with you,

Contact us today to speak with one of our Customer Success Team on how to bridge the gap left by email marketing.

*Parameters that filter to a minimum group size of 120, in which no individual user is identifiable and thus outside of GDPR. Our technologies also comply with DNT (Do Not Track requests), in addition, a user can opt out of our various partner technologies using DoubleClick/Google.

Sound interesting?
Book a demo with our customer success team.

Let's have a chat

More from the hub

Article

Fluid Ads, thrilled to launch a New Website and Online Presence

As a leading digital display technology solution the revamped online presence is to showcase the range of market-leading solutions that are now available to not just publishers but the growing Advertiser base of enterprise brands & agency customers. At its core, the new website showcases the power of the new Fluid Ads’ digital display Ad […]

Article

Unlock success for your Valentine’s day campaigns with our 5 Top Tips

5 essential tips to make your Valentine’s Day campaigns feel the love. Valentine’s Day. People love it or loathe it. There’s no other day in the year that stirs such strong emotions from consumers. Some completely buy in and look forward to showering their loved one with gifts, whereas others rue the commercialization (but in most cases still buy their other half something).

Case Study

Drako Media Group choose Fluid Ads to support Display Ads for Hyundai Saint Laurent

The Canadian agency Drako Media Group are experts in location-based mobile marketing partnering with their clients using their cutting-edge mobile marketing expertise generating in-store traffic.

Article

Safer Internet Surfing Day

We want to help support Safer Internet Surfing Day and provide a list of dos and don’ts for advertisers when it comes to digital advertising in line with the theme.

Big brands with big banners