Our bespoke reports go far beyond impressions, clicks and conversions. Through the Fluid Ads Creative Intelligence Platform you’ll receive the data, insights and intelligence to enhance and catapult your digital display campaigns further. We provide you with the detail to define who your audience is and the best way to connect with them.
The need for Advanced Reporting
It’s so important to know how to spend your budget to secure the most value for your business. The key to success for your digital marketing strategy is to create an opportunity to engage with your audience, in a way that resonates with them.
By having the right metrics and intelligence at your fingertips, you’re able to refine and enhance your campaigns to ensure you’re making the most of your digital advertising spend.
Traditional Ad reporting metrics from ad servers including impressions, clicks and conversions just won’t suffice. Integral to the performance of your digital advertising strategy will be the ability to dig deep into the demographics that engage with your ads, to understand the audiences that convert and the creatives that work time and again, giving you a 360 view of your campaigns.
Without this intelligence, your campaigns will be stuck in a cycle of mediocrity.
Fluid Ads industry-leading reporting
The Fluid Ads Creative Intelligence Platform allows for deep insights reporting. We can provide metrics that include:
Our B2B reporting feature allows you to see which businesses have viewed or interacted with your ad, generating leads for you as you advertise.
The Business Intelligence to Boost Profitability
By having the above metrics at your fingertips, you can use this business intelligence to understand the success of your display campaigns and whether any tweaks can be made to enhance your success or plan better for the future.
You will know that a type of deal, offer or creative resonates with key audiences in line with detailed variables and factors. This gives you the tools to build key personas and demographics for each of your products and services, providing you with the data to know who your key customer is and where future spend should be allocated.
Your next campaigns will be more targeted and will come with an even greater chance of success.
That’s how your digital advertising intelligence can really make a difference for your business.
How does it work?
View the Fluid Ads Creative Intelligence Platform as your end to end solution for all of your digital display activity.
The Fluid Ads platform enables you to create on-brand beautiful, multi-size HTML5 Ads for your campaign, you can then define your specific audience targeting requirements before you execute live in-platform. Advanced Insights Reporting is available for each of your campaigns and can then be used to inform your ongoing digital advertising strategy.
If you’re looking for a more managed service our team of expert Campaign Success managers will manage each aspect of your campaign.
Not only will your report detail key metrics, but our campaign managers will also work with you and advise on how you can evolve and improve your campaigns.
If you want an end-to-end solution for your digital display activity then contact us today to learn more.
Things can change quickly. A sporting event can turn with one decisive moment. An underdog can come from nowhere to steal the show, or politics can take an unlikely turn.
Your audience is the crucial factor to each and every aspect of your digital advertising campaigns. Everything should be built around them.
The Super Bowl, Wimbledon, The Masters and the FA Cup Final. Huge sporting events require tailored, effective and high performing digital display campaigns.
To get the best value from your digital display advertising you need to cater to the needs of your customer. It’s important to have multiple ad creatives that change in line with the mindset of the user throughout the day and at different stages of their search.