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Why digital advertising?

If you’re new to digital advertising online, you may be wondering exactly what digital display advertising is and why you should consider it.

In essence, digital advertising is the use of image based digital adverts which are shown online to reach audiences so that you can promote your organisation, services, or products.

These adverts can include any form of visual content, from static images to videos, as well as text and a link back to your website or your e-commerce site.

Different sizes of display ads example image by Fluid Ads

 

And they can take numerous formats, from a simple square advert to a banner advert located at the top of a website to a vertical ‘skyscraper’ format that is located at the side of a page (and everything in-between).

And they can take numerous formats, from a simple square advert to a banner advert located at the top of a website as shown below to a vertical ‘skyscraper’ format that is located at the side of a page (and everything in-between).

Digital display adverts are widely used across the internet on websites, social media platforms and apps, and also often feature interactive elements and graphics to make them even more appealing.

Fluid Ads - Why Display Advertising (1)

The Benefits of Display Advertising 

 

  • Immediate visual impact on the online viewer – as they say, a picture is worth a thousand words
  • They can be fun and interactive or classy and professional – you have complete creative freedom to choose how they look
  • They provide more space to promote your business, services, or products than a simple text-based (PPC – Pay Per Click) advert
  • You can get across your brand identity, style, and characteristics, all of which help you resonate with your intended audiences to increase brand awareness and engagement.
  • They generate interest and engagement and are far more appealing to internet users 
  • Display advertising campaigns are normally far cheaper to run than text-based campaigns because more businesses compete for text-based advert keywords than they do for digital display advert keywords
  • They can be different sizes and shapes and adapt perfectly for any size screen or site

Important to Know

When trying digital display advertising for the first time, it is important to look at how easy it is to create adverts that look professional and get across your visual identity fully, and to also understand how targeted the adverts can be (after all, you don’t want to waste money displaying your ads to people who aren’t in your target audience).

Unfortunately some ‘big name’ online services offer a digital advertising solution that isn’t fit for purpose or is extremely limited, and unsurprisingly results in poor returns for advertisers. And this can put some businesses off using display adverts in the future.

But at Fluid Ads we focus exclusively on digital advertising and have the experience, skills, and tools that can make digital ad campaigns deliver far higher click-through rates (CTRs) and results than text-based advertising campaigns. 

Digital advertising can provide the opportunity to target certain keywords at a cheaper cost than PPC.

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